ALPHABLOX 3.0's NEW OPEN STANDARDS and EXTENSIBLE PLATFORM ENHANCES
           THE RICHNESS AND REACH OF BUSINESS INTELLIGENCE APPLICATIONS 

            AlphaBlox 3.0 Enables New Classes of Web-Based Analytical Applications 

    MOUNTAIN VIEW, CA - July 24, 2000 - AlphaBlox Corporation, provider of the only open
    Web-based platform for eBusiness analysis applications, today announced the immediate
    availability of AlphaBlox 3.0. As the industry's first completely open and extensible analytical
    application platform, AlphaBlox 3.0 extends the richness and reach of business intelligence
    applications. With AlphaBlox 3.0, customers and partners can quickly and easily provide
    personalized delivery of applications, both inside and outside the firewall, that exploit all
    their data sources. In addition, it enables the delivery of rich Web-based analytical
    applications that take all the complexity out of data access and analysis and present users
    with a business solution. AlphaBlox 3.0's openness and extensibility also gives customers
    and partners the ability to embed analytics into B2B exchanges, packaged applications, and
    other Web-based infrastructures. 

    AlphaBlox 3.0 contains many unique features and benefits driven by Global 1000 customers
    from multiple industries such as financial services, technology, communications, and retail.
    AlphaBlox 3.0 enables new classes of Web-based business intelligence applications, which
    offer data source independence, robust integration with other enterprise systems, and
    custom personalized analytic capabilities. 

    "For our customers, AlphaBlox is the only BI platform that provides access to all their data
    sources, simultaneously, in a personalized form, delivered in applications anyone can use,"
    said Michael Skok, chairman and CEO of AlphaBlox. "Additionally, the unique openness and
    extensibility of AlphaBlox 3.0 lets our partners build whole new classes of analytical
    applications that integrate into exchanges, portals, legacy and the latest Web
    infrastructures." 

    "AlphaBlox's vision is consistent with our strategy to deploy Web-based analytic applications
    that can be made equally available to internal and remote employees, as well as external
    customers and suppliers," said Charles Birchall, IT Manager, Hallmark Cards Australia. 

    Data Independent Business Intelligence Applications
    AlphaBlox 3.0 is the industry's only truly data-source independent platform for quickly
    building Web-based business intelligence applications that exploit multiple data sources in a
    single application, with a common user interface, on a single Web page. The AlphaBlox 3.0
    platform offers unique Blox architecture that separates data from applications, allowing
    users to exploit the full power of those data sources, unlike query tools that provide only the
    lowest common denominator of simple access to such data sources. Blox on the same web
    page can attach to different multidimensional and relational data sources simultaneously. An
    example of customer applications that utilize multiple data sources are a profitability
    analysis using a Teradata transactional system, an Oracle data warehouse, and a Hyperion
    Essbase cube. Another example is a Web-based enterprise performance management
    dashboard that accesses multidimensional financial data from Essbase, supply chain data
    from Microsoft OLAP Services, ROLAP data for bookings, billings, and backlog data, and
    demographic attribute data from a standard relational database. Without AlphaBlox, users
    must either learn separate products, or use separate application instances for each type of
    underlying data source, or compromise by being able to tap the full power of the data
    source. The AlphaBlox approach solves a huge end-user training challenge to learn new
    tools and query syntax for each data source, and a significant IT development maintenance
    challenge to update applications across multiple data sources as they change. 

    Open Architecture Provides Unlimited Integration Capabilities 
    AlphaBlox's open, extensible architecture enables partners to embed analytics within their
    own applications, and customers to embed analytics within their larger enterprise
    operational systems, portals, B2B exchanges and other supply chain management and
    customer relationship management Web-based applications. AlphaBlox 3.0 offers support
    for XML publishing and a server-side programming model based on Java2 Enterprise Edition
    industry standards like Java servlets and JavaServer pages that enable partners and
    customers to create business logic and templates on the server for sophisticated analytical
    applications. This level of modular and open architecture is unmatched by any other
    business intelligence tool available today and furthers AlphaBlox's dominance as the only
    eBusiness analysis application platform provider for B2B marketplaces, click-and-mortar
    operations, and other traditional businesses. 

    "As a partner, the extensibility of the AlphaBlox platform allows us to add our own business
    logic to create differentiated B2B eBusiness applications, something no query tool can do,"
    said Bud Michael, Decisionoism senior vice president, e.Knowledge Commerce. "This allows
    us to extend the core AlphaBlox technology and create integrated analytical applications for
    our customers, B2B net market makers, so that they can offer information-based
    value-added services for their customers." 

    Rich Analytic Capabilities Enabling New Classes of BI Applications 
    AlphaBlox 3.0 makes possible sophisticated applications, like modeling and planning, that
    close the loop and drive business processes to optimize results. AlphaBlox 3.0 offers a set of
    rich application capabilities that enable new classes of fully interactive business intelligence
    applications to be rapidly and easily deployed on the Web. Prior to AlphaBlox 3.0, it was
    prohibitive for anyone in the industry to build and deploy these types of applications due to
    the cost and time required. 

    "With AlphaBlox 3.0, AlphaBlox continues to demonstrate leadership in the business
    intelligence platform category. Extensibility and openness distinguish the AlphaBlox platform
    and prepare it for use within a range of analytical applications," said Bob Moran, Research
    Vice President and Managing Director, Decision Support Research at Aberdeen Group.
    "AlphaBlox's modular architecture, native access to OLAP and relational databases, and a
    true light-client sofware -- these are all firsts in the industry and collectively contribute to
    AlphaBlox's technological leadership in the BI-platform category." 

               Copyright© 2000 AlphaBlox Corporation Inc. All Rights Reserved