Real-World Implementations Recognized for Innovation and Business Impact

June 19, 2000 in Gaithersburg, MD


Daryl G. Grecich, Marketing Communications Manager
The Data Warehousing Institute
849-J Quince Orchard Boulevard, Gaithersburg, MD 20878
Phone: 301.947.3730, ext.175; Fax: 301.947-3733
E-mail:; Web site:

Gaithersburg, MD, June 19, 2000 - The Data Warehousing InstituteTM (TDWI), the premier provider of in-depth, high quality education and training in the data warehousing and business intelligence industry, announces the winners of its 2000 Best Practices in Data Warehousing Awards competition. This competition provides thousands of practitioners with best practices they can follow as data warehousing continues to grow and expand.

Nominations in ten areas were judged by a panel of experts, including: practitioners, consultants, industry analysts, journalists, Journal of Data Warehousing editors, Institute Fellows, and TDWI management. The winners clearly demonstrated that their data warehouse projects: (1) were truly innovative solutions to problems commonly faced by data warehousing practitioners, (2) were practices that could be followed by others, and (3) resulted in large, measurable impacts on the business success of their organizations.

"The competition this year for the Best Practices Awards was once again very strong," says Ellen Hobbs, General Manager of TDWI. "But several nominations stand out from the rest and truly demonstrate strong best practices from which others can follow and learn."

If you would like to interview the winners, please contact Daryl Grecich at the address, above.

The Best Practices in Data Warehousing Award Winners

1) Analytical Applications - The use and exploitation of data warehousing within the deployment of business focused analytical analysis solutions. An analytical application is a business focused solution that can address many different functions and segments of an organization. This category focuses on the use of data warehousing within an analytical application and not the focus of the applications itself.
Category Winner: Active Research, Inc.; Burlingame, CA
Nominating Organization: Cognizant Technology Solutions; Teaneck, NJ

2) Architected Data Mart - Bottom up! The successful implementation of architected data marts as a way to quickly satisfy the corporate need for information. Innovative solutions must demonstrate how the architecture will satisfy the growth and integration of multiple data marts as a corporate data warehousing initiatives.
Category Winner: The Sherwin-Williams Company; Cleveland, OH
Nominating Organization: IBM; Southfield, MI

3) Corporate Data Warehouse - Top down! The successful implementation of a corporate data warehouse as the way to meet the goals of the corporation and individual business units. Innovative solutions must demonstrate the use of the data warehouse to satisfy different user communities through dependent data marts.
Category Winner: Daimler Chrysler Financial, LLC; Southfield, MI
Nominating Organization: Self

4) Customer Relationship Management - The use and exploitation of data warehousing within the deployment of customer relationship management (CRM) systems. CRM is a business focus that can span multiple technology and solution frame works such as call center management, sales force automation, and marketing analysis solutions. This category focuses on the sue of data warehousing within a CRM solution.
Category Winner: Harrah's Entertainment Inc.; Memphis, TN
Nominating Organization: NCR Corporation; Dayton, OH

5) Data Quality - The establishment of a data quality process and/or implementation of innovative technology to significantly enhance the value of the information stored within the data warehouse.
Category Winner: Alliance Blue Cross Blue Shield; St. Louis, MO
Nominating Organization: Self

6) ERP and the Data Warehouse - The use and exploitation of data warehousing within the deployment of ERP applications. ERP solutions focus on the successful day-to-day operations of a business. This category will focus on the use of data warehousing within the organization to exploit the ERP application for analysis and access to the ERP controlled and maintained information.
Category Winner: Ultramar Diamond Shamrock; San Antonio, TX
Nominating Organization: Informatica Corporation; Palo Alto, CA

7) Managerial and Organizational Issues - Processes and steps followed to ensure the successful implementation of data warehousing projects. Examples include integrating the data warehousing plan into the information systems and business plan, cost justifying and/or developing clear ROI, establishing quality management practices, successfully bridging the IT-business gap, unique staffing and organization approaches, and training of end users on the data warehouse to meet the business goals.
Category Winner: Nationwide Insurance; Columbus, OH
Nominating Organization: Self

8) Meta Data Management Integration - Understanding! Effort and innovation to deliver a meta data management strategy. Focuses on the implementation and use of meta data, and how an effective meta data management strategy positively impacts the data warehouse and the business.
Category Winner: Capital One Services; Glen Allen, VA
Nominating Organization: Self

9) The Warehouse and the Web - Use of web browsers to deliver data from warehouses. Technology is less important here than innovative business problem solving and customer service.
Category Winner: GE Capital Fleet Services; Eden Prairie, MN
Nominating Organization: MicroStrategy; Vienna, VA

10) Very Large Data Warehouses - Applications that involve at least 350 gigabytes of actual data (non-volatile summary tables may be included in the calculation, but indices and temp tables many not be included). The emphasis here is on technique-innovative processes and tools used to place the data in the right type of database, to support the planned analysis, and to make the handling of such large databases feasible.
Category Winner: SBC Services, Inc.; St. Louis, MO
Nominating Organization: NCR Corporation; Dayton, OH

The Leadership in Data Warehousing Award

The Best Practices in Data Warehousing Award winners will present their winning nominations, and compete for the coveted Leadership in Data Warehousing Award, at TDWI's Best Practices in Data Warehousing and E-Business Intelligence Conference in Boston, Massachusetts, August 20-25, 2000. The winning Best Practices nominations will be presented on Tuesday, August 22 through Wednesday, August 23, 2000 and will be judged by a panel of experts. The Leadership in Data Warehousing Award Winner will be invited to present its winning nomination at TDWI's Sixth Annual Leadership Conference, November 5-10, 2000 in San Diego, California.

The Data Warehousing Institute

The Data Warehousing Institute™ (TDWI), a division of 101communications, is the premier provider of in-depth, high quality education and training in the data warehousing and business intelligence industry. TDWI is dedicated to educating business and information technology professionals about the strategies, techniques, and tools required to successfully design, build, and maintain data warehousing implementations, and also to the advancement of data warehousing research, knowledge transfer, and the professional development of its Members. TDWI sponsors and promotes a worldwide membership program, annual educational conferences, regional educational seminars, onsite courses, solution provider partnerships, awards programs for the best practices in data warehousing and innovative technologies, resourceful publications, an in-depth research program, and a comprehensive Web site.


101communications, a private company founded in 1998, is building a portfolio of specialized information services and media serving IT professionals and their information technology vendors and services providers. The 101communications' portfolio includes the following properties: IT Events, The Data Warehousing Institute, MCP Magazine, HP Professional, MIDRANGE Systems, Unisphere, ENT, Enterprise Linux, Enterprise Systems Journal, Application Development Trends, Application Development Advisor, JavaSpektrum, ObjectSpektrum, Java Report, C++ Report, JOOP, Syllabus, Recharger, the Syllabus Conference, Recharger WorldExpo, MCP TechMentor Conferences and the SIGS Conferences in the US and Europe, which include OOP 2000, XML One, Component Development, Application Development Conferences and E-Business Technologies, as well as the Conference for Java Development. 101 also owns and operates over 30 specialized IT Web sites.