Daniel Greenberg

Alexis Hamilton

Active Decisions

The Hamilton Group



Active Decisions Services To Offer Shoppers Automated Sales Assistance On YAHOO! Shopping

Comprehensive Data and Unbiased Recommendations Make it Easier than Ever for Yahoo! Shopping Consumers to Find and Compare Appliances and Home & Garden Products

BURLINGAME, Calif. – August 13, 2001 – Active Decisions, Inc., a leading provider of Web-based eCRM decision-support applications, today announced that Yahoo!® Shopping ( will use Active Decisions automated sales assistant technology and product data to help consumers find the right appliance and home & garden products on the Yahoo! Shopping site. Yahoo! Shopping, recently ranked the No. 1 portal shopping destination on the Web (Nielsen//NetRatings, May 2001), will utilize two products from the Active Decisions sales assistance product line, Active Product Spex™ and Active Buyer’s Guide™, one of the Web’s leading product recommendation engines.

"We are excited to be working with Yahoo! Shopping to deliver a personalized shopping experience that makes it easier for consumers to pinpoint the products that best meet their needs," said Daniel Greenberg, vice president of marketing for Active Decisions. "When customers can quickly and confidently find the products they need, sales go up, product returns and customer support go down, and the return-on-investment for the company increases significantly."

"With more than 10,000 merchants featured on Yahoo! Shopping, Active Buyer’s Guide and Active Product Spex will help our consumers comparison shop for products in the household appliances and home and garden products category," commented Richard Rogowski, senior producer, Yahoo! Shopping. "Enhancing Yahoo! Shopping with Active’s recommendation technology and comprehensive product data ensures that we are providing shoppers with all the pertinent information available in a user-friendly format that helps them find items that best meet their needs."

Active Product Spex and Active Buyer’s Guide, technology are featured in the Shopping Favorites section of the Yahoo! Shopping site. Consumers may access the comparison-shopping tool by selecting the Product Guide feature, for information about various household products. The database specializes in home and garden products and presents consumers with information on products ranging from air conditioners and electric drills, to waffle makers and espresso machines.

About Active Decisions

Active Decisions, Inc., is a leading supplier of eCRM decision-support applications. The company’s products increase customer revenues by providing automated sales assistance to drive higher ecommerce conversion rates and sophisticated market analytics to optimize the marketing and product assortment mix. Active Decisions products are designed for manufacturers and retailers of complex products, including consumer electronics, computer equipment, appliances, automobiles, and financial services.

Named a "Hot 100"' company by Upside Magazine, more than 80 Fortune 500 companies, leading portals, and ecommerce sites use Active Decisions technology to generate sales and to make critical marketing decisions. Active Decisions customers include Amazon, Best Buy Co., eBay, E*TRADE, Ford Motor Company,, Hewlett Packard, Intel, Lycos, mySimon, Palm, Sony Electronics, and Yahoo!. Founded in 1997, Active Decisions (formerly Active Research) is based in Burlingame, Calif. and on the Web at and

© 2001 Active Decisions, Inc. All rights reserved. Active Buyer’s Guide is a registered trademark; Active Decisions, Active Advisor Suite, Active Sales Assistant, and Active Product Spex are trademarks of Active Decisions, Inc. All other company and product names are trademarks of their respective owners.

Yahoo! and the Yahoo! logo are trademarks and/or registered trademarks of Yahoo! Inc. All other names are trademarks and/or registered trademarks of their respective owners

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