The PGA Of America Drives 15 Percent Increase In Productivity And Lowers Costs With Crystal Decisions

    PALO ALTO, Calif.--Aug. 8, 2001--

    Crystal Decisions World's Largest Working Sports Organization
    Saves Thousands Annually in Communications Costs and Significantly
    Improves Member Service With Crystal Decisions

    Crystal Decisions, an information infrastructure company that is a market leader in reporting, analysis and information delivery, today announced that The Professional Golfers' Association (PGA) of America has realized a 15 percent increase in employee productivity and has saved thousands of dollars annually with the successful implementation of Crystal Decisions' web-enabled enterprise reporting solution.
    "With Crystal Decisions, the quality of service we are now able to provide to our 26,000 members has skyrocketed," said Mark Brown, senior manager of the IT department at The PGA of America. "Before implementing Crystal Decisions, each of our 41 Section offices across the US labored in a standalone environment where communication with headquarters was handled by mail, phone or fax. Now, leveraging the Internet, we are able to take data from multiple platforms within our organization and analyze it in ways that we've never been able to before."
    Crystal Decisions has enabled The PGA of America to improve productivity of office staff by 15 percent at the association 41 Section offices across the US. And because one person at headquarters can perform a task that 41 people across the nation used to do, The PGA of America is saving thousands of dollars annually in redundant data entry costs. Time and money previously spent in administrative duties has been redeployed to what the organization does best-developing more programs to promote the game of golf.
    Productivity at PGA headquarters is also up, where 25 staff at the Membership Information Customer Service Center (MISC) experienced a 10 percent improvement in their ability as a group to answer member's telephone enquiries. "Now that Section office managers can access the database, they don't call MISC for routine requests, and we're redeploying thousands of dollars into improved member services," said Brown.
    "Providing organizations of any size with solutions to increase productivity and lower the total cost of doing business is essential in these lean economic times," said Bill Gibson, chief operating officer, Crystal Decisions. "The PGA of America is a perfect example of an organization that has had tremendous success deploying Crystal Decisions enterprise wide. With reduced costs and improved productivity, The PGA of America is able to deliver first-class customer service."

    For More Information

    For more information on Crystal Decisions technologies and services, phone 1-800-877-2340 (North America) or 1-604-681-3435 (International), or visit the Crystal Decisions website at

    About the PGA of America

    The PGA of America is the largest working sports organization in the world, comprised of more than 26,000 dedicated men and women promoting the game of golf. Founded in 1916, the PGA of America conducts four premier golf events: the Ryder Cup Matches, the PGA Championship, the Senior PGA Championship, and the PGA Grand Slam of Golf. PGA Professionals who are expert instructors, skilled business persons and community leaders are the backbone of the PGA of America, working among the nation's more than 25 million golfers to help make golf a better game

    About Crystal Decisions

    Crystal Decisions, formerly Seagate Software, is a privately held Seagate company owned by a group of investors that include Silver Lake Partners and Texas Pacific Group. Crystal Decisions is an information infrastructure company, which provides award-winning reporting, analysis, and information delivery solutions. The company's world-class products are used by millions of customers in thousands of companies worldwide and include, Crystal Analysis, Crystal Enterprise, Crystal Reports and Holos. Crystal Decisions can be found on the Web at

    Crystal Decisions, Crystal Reports, Crystal Enterprise, Crystal Analysis, Holos and Seagate Info are either a registered trademark or trademark of Crystal Decisions Inc. Seagate is a registered trademark of Seagate Technology, LLC. All other trademarks or registered trademarks are the property of their respective owners.


    CONTACT: Crystal Decisions Corp.
             Kristine Berry, 604/647-8557