Jill Delaney

Stefanie Guzikowski

Vality Technology, Inc.

Beaupre & Co. Public Relations, Inc.







Vality INTEGRITY for Informatica™ ensures quality of data loaded into target systems via Informatica PowerMart™ 

BOSTON, Mass. (August 20, 2001) –Vality® Technology, Inc., the leader in enterprise data quality management solutions, today announced it has developed an interface with Informatica® Corp., a leading provider of enterprise analytic software that enables companies to leverage business insight for competitive advantage. The new Vality interface, INTEGRITY for Informatica, will cleanse and repurpose data that Informatica’s PowerMart transforms and moves to ensure the data’s quality and integrity in the target system.

Vality INTEGRITY for Informatica, which is available immediately, will allow Informatica users to seamlessly invoke INTEGRITY Applications directly through the client via Informatica’s External Procedure facility. Vality has developed INTEGRITY for Informatica to enable users working within the Informatica PowerMart software to invoke either INTEGRITY re-engineering processes in the INTEGRITY Application Process Library embedded in PowerMart or their own INTEGRITY applications built with the INTEGRITY Data Re-engineering Environment and custom tailored to their own business requirements.

"This new product from Vality gives our customers added integrity for their analytic environment and broadens the application of the Informatica analytics platform," said Bart Foster, senior vice president, worldwide marketing, Informatica. "We are excited to have Vality as a member of our development community."

"Vality INTEGRITY for Informatica provides a complete best-of-breed solution that expedites the transformation of data and ensures its suitability, quality and accuracy for optimal use in target systems," said Mark Atkins, President and CEO of Vality Technology. "Expanding our INTEGRITY product line to integrate with the state-of-the-art Informatica PowerMart environment is a logical step in Vality’s efforts to bring enterprise-wide data quality solutions to a wider range of companies and industries – and ensure the ROI of strategic systems."

About Vality Technology

Vality Technology (www.vality.com <http://www.vality.com>) is the pioneer and recognized leader in data standardization and matching software as well as data quality consulting services. Its customers and partners include Global 5000 corporations in finance, healthcare, insurance, manufacturing, pharmaceuticals, retail, telecommunications, energy, and utilities, including Aetna U.S. Healthcare®, IBM®, Marks & Spencer®, NatWest®, www.onlinesuppliers.com corp., Telstra®, and UPS®. These companies rely on Vality’s patent-pending technology to develop and implement enterprise data quality management solutions for the Internet economy. These solutions help companies re-engineer existing operational data and incoming real-time Web data to maintain high-quality enterprise data as well as achieve accurate, complete information on customers, suppliers and products and all their relationships for business applications. Vality was recently listed in Boston Magazine's Best Places to Work; selected one of the 15 Stars of eCommerce by eCom Advisory; and named one of the TOP 500 Software companies by Software Magazine.