Active Decisions Signs Up 3 Leading Retailers & Manufacturers in the US and Canada; MicroWarehouse and The Wiz in the US, and Sony Canada Become New Customers

SAN MATEO, Calif., November 12, 2002 -- Active Decisions Inc. (ADI), the world's leading provider of Guided Selling Lifecycle Solutions, used by more than 40 million people in call centers, branches, kiosks and web sites, today announced that MicroWarehouse, The Wiz, and Sony Canada have all purchased Active Decisions 7(TM). In each of the three cases, the application will be hosted by Active Decisions, and will be live on the companies' web sites in time for the holiday season.

These three companies are leaders in their respective industries, and illustrate the breadth of companies that can benefit from Active Decisions solutions. Sony is a world leader in the manufacture and marketing of electronic and computer products; MicroWarehouse is a leading direct marketer of personal computers, computer software, accessories, peripheral and networking products; and as part of the Cablevision family, THE WIZ is New York's premier destination for telecommunications offerings, events ticketing, electronics equipment and consumer technology.

"We are pleased to be doing business with such an impressive group of companies," said Rick Maddox, VP of WorldWide Sales, Active Decisions. "All of these companies are best of breed, and I feel honored that they have selected Active Decisions to help them service their customers in their call centers and on their web sites with the goal of increasing sales.

We expect to deliver the same outstanding revenue and profit increases for them that we have for other premier companies." MicroWarehouse purchased the Active Decisions guided selling solution to help their customers, including consumers, small/medium-sized businesses, corporations, government agencies, and educators, make informed decisions when purchasing computers, digital cameras, and printers. "We are looking to Active Decisions to help us extend to our web visitors the same helpful experience that we provide over the phone," said Brian Burch, Executive Vice President of Marketing and E-Commerce of MicroWarehouse. "We're working to mirror on our website the helpful interaction our customers have when they talk to one of our highly trained sales consultants. Active Decisions natural language technology enables just that, by providing highly personalized recommendations and explaining them in plain English. We find that when we provide our customers with better, more tailored recommendations, it helps us to close more sales."

Sony Canada purchased a guided selling solution that reflects the set of custom categories that Active Decisions has been providing its US counterpart,, including home theaters, computers, and cameras to name a few. "We were very impressed with what Active Decisions had done for Sony in the US, and wanted to offer the same positive experience to our Canadian customers," said Manabu Nakayama, Manager, CRM and E-Commerce of Sony Canada.

THE WIZ purchased Active Decisions guided selling applications to run on their website as well as on in-store kiosks, in anticipation of increasing revenues in their vast store network during the heavy retail holiday season. "Active Decisions technology will not only help THE WIZ customers serve themselves, but it will also help the sales associates help customers to choose most appropriate products from our broad selection. This is especially important during the high demand holiday season," said Jeffrey Yap, President of THE WIZ.

About MicroWarehouse

Founded in 1987, MicroWarehouse is a multi-billion dollar specialty catalog and online retailer and direct marketer of brand name personal computers, computer software, accessories, peripheral and networking products to commercial, education, government, and consumer customers. The Company has its headquarters in Norwalk, Connecticut and can be found on the web at

About Sony of Canada Ltd.

Sony of Canada Ltd. is a wholly owned subsidiary of Sony Corporation, Tokyo, a world leader in the manufacture and marketing of electronic and computer products for consumer, business, electronic publishing and multimedia applications, on a global scale. The company has offices in Montreal, Toronto, Calgary and Vancouver, with major distribution centers in B.C. and Ontario, and operates a network of 70 company-owned the Sony store/Maison Sony stores across Canada. Sony of Canada's relationship marketing and e-commerce Web site is


THE WIZ, owned and operated by Cablevision Systems Corporation, one of the nation's leading media, entertainment and telecommunications companies, is a leading destination for advanced telecommunications offerings, events ticketing, electronics equipment and consumer technology and the premier consumer electronics retailer in the New York/New Jersey/Connecticut tri-state area. THE WIZ can be found on the Internet at

About Active Decisions

Active Decisions Inc., the world's leading provider of Guided Selling Lifecycle Solutions used by more than 40 million people via call centers, branches, kiosks and Web sites, helps businesses increase revenues and reduce expenses by building long-term customer relationships. Active Decisions solutions allow companies to build close, personalized, long-term relationships with clients, by first understanding each customer's unique preferences and then offering products and services based on their needs. Solutions can be deployed across multiple channels in the enterprise, empowering call center, branch office and store staffs to successfully generate new and add-on business, and facilitating customer engagement in efficient self-service buying on web sites. More than 80 Fortune 500 companies use Active Decisions technology to generate revenues and to make critical business decisions. Active Decisions customers include Amazon, Schwab, CNET, Consumer's Union, FirstBank of Colorado,, Hewlett Packard, Lycos, Nestle Purina, Palm, Sony Electronics, and Yahoo! Shopping. Founded in 1997, Active Decisions is based in San Mateo, Calif. and on the Web at

(c) 2002, Active Decisions, Inc. All rights reserved.


        CONTACT: Active Decisions
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