MapInfo's Powerful Market Analysis Solution to Enhance Polk's Customer Profiling System for the Automotive Industry
With Customized Version of TargetPro, Automotive Companies Can Get Complete View of Their Customers for More Targeted Outreach and Enhanced Market Analysis
SAN DIEGO, CA, Nov. 19, 2002 -- MapInfo Corporation (Nasdaq: MAPS) today announced that it is extending its long-standing partnership with R. L. Polk & Co., the leading provider of automotive information solutions. MapInfo will provide Polk with a customized version of MapInfo(R) TargetPro(R), its analytical customer relationship management (aCRM) solution, which addresses the unique needs of the automotive aftermarket. Using MapInfo's solution, Polk can give companies a complete view of their customers for more accurate market analysis and profitable outreach.
Automotive aftermarket companies can win new customers and boost sales by understanding their customers' automotive preferences, demographic characteristics and purchasing behavior. Using this specialized version of TargetPro, which contains Polk's New Vehicle and Vehicles in Operation (VIO) registration data and MapInfo's PSYTE(R) cluster system, demographic and lifestyle information, automotive companies will be able to easily and efficiently profile their customers. With this information, aftermarket companies can develop more cost-effective ways to identify and reach specific market segments.
"With this custom version of TargetPro, we are creating a faster and easier way for aftermarket companies to gain a thorough understanding of their customers," said Mike Gingell, vice president of R.L. Polk & Co.'s aftermarket team. "As the premier provider of automotive intelligence, Polk prides itself in offering best-in-class information and solutions that assist our customers in succeeding in today's competitive environment. Our relationship with MapInfo underscores this commitment, enabling us to arm aftermarket companies with the information they need to create powerful marketing campaigns."
"As a leader in automotive and automotive aftermarket solutions, Polk's choice of MapInfo's TargetPro for its new customer profiling solution is a tremendous validation of the strength and reliability of MapInfo's geodemographic data analysis and information delivery," said Kevin Antram, vice president and general manager, analytical customer relationship management business unit, MapInfo. "MapInfo is well-poised to continue delivering tailored solutions and services to various industries and sectors looking to better understand and serve their customers."
The custom version of the TargetPro product is scheduled to be available from R. L. Polk & Co. within the next quarter.
About R. L. Polk & Co.
Polk has served the automotive industry for 80 years and is the longest standing curator of automobile records in the United States. Founded in Detroit in 1870, Polk launched its motor vehicle statistical operations in 1922 when the first car registration reports were published. The company now provides automotive solutions to nearly every segment of the motor vehicle industry as an analytical consultant and statistician, as a provider of database-marketing services, and as a supplier of vehicle histories. Based in Southfield, Mich., Polk is a privately held global firm, currently operating in Australia, Brazil, Canada, China, France, Germany, Italy, Japan, the Netherlands, Mexico, Spain, the United Kingdom and the United States. Visit Polk online at www.polk.com.
MapInfo Corporation is a global software company that integrates software, data and services to help customers realize greater value from location-based information and drive more insightful decisions. MapInfo solutions are available in 20 languages through a network of strategic partners and distribution channels in 60 countries. Headquartered in Troy, NY, MapInfo Corporation is on the World Wide Web at www.mapinfo.com.
MapInfo and its products are registered trademarks of MapInfo Corporation. Other product or service names mentioned herein are the trademarks of their respective owners.
This press release contains forward-looking statements that involve risks and uncertainties. For this purpose, any statement that is not a statement of historical fact is a forward-looking statement, including without limitation statements concerning market demand for MapInfo's products and solutions, the potential benefits of MapInfo's software to customers, and the integration of MapInfo's software offerings with existing solutions. Factors that may cause these statements not to be true or to differ materially from the manner in which they are presented include potential difficulties related to third party integration of MapInfo's software, market acceptance of MapInfo's .NET offerings, decreased spending by customers or potential customers on technology solutions and the impact of economic trends that affect generally the market for MapInfo's software and other product offerings. MapInfo takes no responsibility to update any forward-looking statements.
CONTACT: MapInfo Corporation