Retired USAF General McPeak to Present at Competitive Intelligence Forum in Portland, Oregon

PORTLAND, Ore., March 11, 2004 -- Former US Air Force Chief of Staff General Merrill A. "Tony" McPeak will discuss the great importance of intelligence in both battle and business at the CI Uncovered, Competitive Intelligence Forum, April 16, 2004 at the World Trade Center in Portland, Oregon. General McPeak headlines a group of five speakers, including Professor Paul Dishman former President of the Society of Competitive Intelligence Professionals (SCIP).

General McPeak was Chief of Staff of the USAF from October 1990 until October 1994. During this period, he was the senior officer responsible for the organization, training and equipage of a combined active duty, Guard, Reserve and civilian work force of over 850,000 people serving at approximately 1,300 locations in the United States and abroad. As a member of the Joint Chiefs of Staff, he and the other Service Chiefs were principal military advisors to the Secretary of Defense and the President.

Following retirement from active service, General McPeak began a second career with industry. He is Chairman of the Board of ECC, International, a publicly traded, Florida-based producer of training and simulation equipment, and either is or has been a Director of several other public companies, including Tektronix, Centerspan Communications, Praegitzer Industries and TWA. He is Chairman of Kitcomm Communications, a Bermuda-based startup in the satellite data collection and tracking business, and is active in raising funds and directing a number of other high tech startup companies. General McPeak is also a member of the Council on Foreign Relations, New York City.

Professor Dishman, a Professor of Marketing at BYU, will make a presentation titled The Four Corners of Competitive Intelligence. Rounding out the event, CI Uncovered features presentations by former US Air Force Intelligence Officer, Dennis Emerson; Weyerhaeuser Competitive Intelligence executive Steve Storms; and Advanced Competitive Strategies CEO Mark Chussil. Forum details are available at

The Registration fee for CI Uncovered is $199 through March 26 and $249 thereafter. Seating is limited to 200.

The forum also includes a small Exhibit Hall. For more information on exhibiting opportunities, contact Space is limited.

For more information about the CI Uncovered, Competitive Intelligence Forum, visit or contact Kirk Richardson at or Larry Martin at You can also contact MeetingPoint Inc. direct at 541-926-3385.


     8 am - 9 am:   Breakfast in Exhibit Hall

     9 am:          Welcome - Larry Martin, Partner MeetingPoint Inc.

     9:15 am:       How Intelligence Wins Wars on the Battlefield and in
                    Business - General Merrill McPeak, former US Air Force
                    Chief of Staff; Businessman/Board Member

     10:30 am:      The Four Corners of Competitive Intelligence - Paul
                    Dishman, Former President Society of Competitive
                    Intelligence Professionals; Professor BYU

     11:45 am - 1 pm: Lunch Break (Exhibit Hall also open)

     1 pm:          Smart Businesses Mix Simple Solutions with Hard Work for
                    CI Success, Steve Storms, Project Director, Competitive
                    Analysis Department, Weyerhaeuser

     2 pm:          CI Sources: How to gather competitive information, Dennis
                    Emerson, Former Air Force Intelligence Officer; Market
                    Research Specialist, Allegheny Technologies

     3 pm:          From Competitive Intelligence to Intelligent Strategy (Or,
                    With All This Intelligence, Why Don't We Have Better
                    Strategies?), Mark Chussil, President Advanced Competitive

     4 pm:          Closing Remarks and Adjourn

     CI Uncovered, Competitive Intelligence Forum
     April 16, 2004, 8 am to 4 pm
     World Trade Center, Portland, Oregon
     Hosted by

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