Meijer Stores Expands Deployment with MicroStrategy Report Services

Over 1,000 Users for Reporting & Analysis of Sales & Merchandising

McLEAN, VA, March 15, 2004 – MicroStrategy® Incorporated (NASDAQ: MSTR), a leading worldwide provider of business intelligence software, today announced that Meijer Stores has expanded its MicroStrategy deployment with MicroStrategy Report Services™ for enterprise-wide reporting and analysis. Meijer is a family-owned and operated grocery and general merchandise retailer operating 158 stores throughout Illinois, Indiana, Kentucky, Michigan, and Ohio.

As a customer since 2000, Meijer is using the MicroStrategy platform for reporting and analysis on sales, merchandising and market basket applications. Over 1,000 users, including buyers, planning managers and pricing managers, already use MicroStrategy to analyze over a terabyte of critical data to identify areas of business improvement, streamline operations, and recognize cross- and up-sell opportunities.

“We’re adopting MicroStrategy Report Services because it provides an integrated reporting and analysis solution with content-rich, user-friendly reports that empower our employees to make more strategic and proactive decisions,” said one Meijer Business Executive.

“Combining the best in business analytics and reporting, MicroStrategy Report Services is increasingly being adopted as a complete enterprise analytical and reporting solution,” said MicroStrategy’s COO Sanju K. Bansal. “Our retail customers continue to enjoy success with MicroStrategy-based applications; in fact, seven of the top ten global retailers use MicroStrategy.”

About Meijer Stores

Meijer is a family-owned and operated grocery and general merchandise retailer operating 158 stores throughout Illinois, Indiana, Kentucky, Michigan, and Ohio. Meijer can also be found on the INTERNET at

About MicroStrategy Incorporated

Founded in 1989, MicroStrategy is a worldwide leader in the increasingly critical business intelligence software market. Leading Fortune 2000 companies are integrating MicroStrategy’s industrial-strength software into virtually all facets of their businesses. The MicroStrategy Business Intelligence Platform™ distills vast amounts of data into vital, probing insight to help drive cost-efficiency, productivity, customer relations and revenue-generation. MicroStrategy offers exceptional capabilities — excellent scalability, powerful analytics, user-friendly query and reporting features and an outstanding, easy-to-use Web interface. Top companies are using MicroStrategy to cost-effectively harness large, multi-terabyte databases; empower thousands of employees at all operational levels; and extend the benefits of business intelligence enterprise-wide and beyond to customers, partners and suppliers.

MicroStrategy has over 2,500 enterprise-class customers, including General Motors, Best Buy, Lowe’s Home Improvement Warehouse, Yahoo!, Visa International, Wells Fargo, Telecom Italia, AT&T Wireless Group and Aventis. MicroStrategy also has relationships with over 500 systems integrators and application development and platform partners, including IBM, PeopleSoft, Sun, HP, and Teradata, a division of NCR. MicroStrategy is listed on Nasdaq under the symbol MSTR. For more information or to purchase or demo MicroStrategy’s software, visit MicroStrategy’s Web site at

This press release may include statements that may constitute "forward-looking statements," including its estimates of future business prospects or financial results and statements containing the words "believe," "estimate," "project," "expect" or similar expressions. Forward-looking statements inherently involve risks and uncertainties that could cause actual results of MicroStrategy Incorporated and its subsidiaries (collectively, the "Company") to differ materially from the forward-looking statements. Factors that could contribute to such differences include: the ability of the Company to implement and achieve widespread customer acceptance of its MicroStrategy 7i and MicroStrategy Report Services software on a timely basis; the Company's ability to recognize deferred revenue through delivery of products or satisfactory performance of services; continued acceptance of the Company's products in the marketplace; the timing of significant orders; delays in the Company's ability to develop or ship new products; market acceptance of new products; competitive factors; general economic conditions; currency fluctuations; and other risks detailed in the Company's registration statements and periodic reports filed with the Securities and Exchange Commission. By making these forward-looking statements, the Company undertakes no obligation to update these statements for revisions or changes after the date of this release.

MicroStrategy, MicroStrategy 7, MicroStrategy Business Intelligence Platform, MicroStrategy 7i, MicroStrategy Report Services are either trademarks or registered trademarks of MicroStrategy Incorporated in the United States and certain other countries. Other product and company names mentioned herein may be the trademarks of their respective owners.


Marc Brailov
MicroStrategy Incorporated
(703) 770-1670