MINNEAPOLIS, MN, July 19, 2004 -- IDeaS, the leading provider of hospitality revenue optimization solutions and one of the industry's fastest growing technology companies, announced today the Langham Hotel in London has selected IDeaS Revenue Optimization. The Langham's decision follows their thorough analysis of the entire revenue management industry before ultimately selecting the IDeaS solution.

"Functionally the system is unmatched in the industry. For a hotel like ours, fully automated and accurate forecasting for both transient and group business is critical," said Ola Ibraheem, Revenue Manager at The Langham Hotel London. "Added to that, IDeaS' industry-wide reputation for delivering the results they promise and their high service level impressed us. With IDeaS we feel confident that we will always make the right decisions to optimize our demand".

The Langham Hotel London was established in 1865 as one of the first Grand Hotels in the British capitol. It is considered the epitome of Victorian chic. The Langham Hotel London is a member of the Leading Hotels of the World.

"Of course we are delighted that the Langham will use IDeaS. It's especially affirming given the completeness of their review process," said Fabian Specht, Director of Business Development and Distribution in EAME for IDeaS. "Both the Langham's process and their decision underscore the mission-critical nature of revenue optimization for today's hoteliers and the measurable results our product delivers."

The Langham joins a growing list of London-based IDeaS clients. Over 20 major London properties currently use the IDeaS product suite including the Mandarin Oriental Hyde Park, One Aldwych, Carlton Tower, the InterContinental London, several London based Hiltons, and various Millennium hotels in the area.

IDeaS, the most widely sold RMS solution in the world, provides operational and financial benefits to a spectrum of UK-based hotels. "Our clients encompass all variety of estates from the budget sector through properties that are Leading Hotel of the World members," said Uli Pillau, Managing Director of EAME for IDeaS. "Our clients around the world have discovered that in order to remain competitive in today's hospitality industry, properties need to employ revenue optimization."

About The Langham

Magnificently restored in 1991, an 1865 landmark in London's West End, the Langham Hotel London is at the heart of the shopping and theatre districts and near the financial area of the City, known locally as 'the square mile.' The 429-room Langham Hotel offers a 16-metre swimming pool, gymnasium, sauna, steam room, solarium and seven Elizabeth Arden beauty treatment rooms.

The Concierge Club provides guests with an exclusive experience; private check-in, and an exclusive Club Lounge serving complimentary breakfast, snacks and drinks throughout the day. The Langham's four restaurants and bars include: The Tsar's restaurant and bar with over 100 types of vodka and Russian cuisine; the Polo-themed Chukka bar for drinks and snacks; the extravagant Palm Court for light meals and afternoon tea with piano music; and the Memories Restaurant for lunch and dinner. All rooms at the Langham London offer broadband Internet access.

Interested parties can visit the Langham at www.langhamhotels.com/langham/london.

About IDeaS

IDeaS is the leading provider of pricing and revenue optimization solutions that deliver measurable revenue increases. IDeaS software solutions create compelling value: Guaranteed revenue increases, increased profit margins and enhanced asset valuations.

IDeaS primary market focus is the global hospitality industry. The Company's clients include some of the most-prestigious companies in the world, including InterContinental Hotels Group, Hyatt International, Hilton International, Mandarin Oriental Hotel Group, Millennium Hotels and Resorts, Movenpick Hotels and Resorts, Shangri-La, Kempinski Hotels & Resorts, Conrad Hotels, Universal Orlando, Travelodge UK, Steigenberger Hotels and Resorts, The Venetian Resort Hotel Casino, Vail Resorts and Gaylord Entertainment properties, such as Gaylord Opryland.

Headquartered in Minneapolis, Minnesota, IDeaS maintains global technology, support and sales offices in North America, the United Kingdom, Europe, Australia and Asia. For more information, visit www.ideas.com or call +1 952 698 4200.

Integrated Decisions and Systems, Inc., Minneapolis
Amy McNeil Anderson, 952-698-4200
aanderson@ideas.com

At A Glance IDeaS 

Headquarters: Minneapolis, MN 
Website: http://www.ideas.com 
CEO: Ed Booth 
Employees: 125 
Organization: Private