ProClarity promotes 'understanding' of Microsoft SQL Server 2005 at North American Business Intelligence Conference

Sun Valley Event to Feature Expert Insight and Industry Best Practices from Microsoft, Urban Outfitters, Veterans Health Administration and More

BOISE, Idaho, Jan. 12, 2006 -- ProClarity Corporation, a leading innovator of business intelligence (BI) technology, today announced the full conference lineup for the eighth annual ProClarity worldwide conference taking place in Sun Valley, Idaho, from February 27 through March 2, 2006. The Understanding conference provides an excellent opportunity for ProClarity customers, partners and prospects to network and share information on trends, best practices and innovations within the BI industry including Microsoft-based business intelligence. For the full conference agenda and registration details, please visit

Held annually in North America and Europe, ProClarity Understanding conferences are designed for a wide audience including business analysts, executives, IT managers and professionals, developers, consultants and end users. In addition to best practices sessions on ProClarity Analytic Applications and successful BI solutions, keynote presentations from noted industry experts Bill Baker, general manager of Office Business Applications and BI for Microsoft, and Michael Otey, senior technical editor for Windows IT Pro and SQL Server Magazine, will cover the new business intelligence features in SQL Server 2005.

Understanding in Sun Valley will also include a customer case study panel featuring Elephant Bar Restaurants, Oppenheimer Companies, Inc., Union Standard Insurance, Urban Outfitters, Inc. and the Veterans Health Administration discussing ProClarity implementation best practices. Additionally, extensive hands-on training opportunities with the latest release of ProClarity(R) Analytics 6 will be offered, as well as two separate training tracks designed to educate end users, partners and prospects on how to best utilize new product enhancements and integration with SQL Server 2005.

"ProClarity is a recognized leader on the Microsoft BI platform, providing a powerful and intuitive data analysis platform for SQL Server Analysis Services and Reporting Services," said Mr. Otey. "The improved BI functionality in SQL Server 2005 is going to have a significant impact on the market, and the latest release of ProClarity Analytics 6 enables organizations to unlock the full potential of these new features, providing a comprehensive, best-in-class business intelligence solution. I look forward to sharing my insight on Microsoft SQL Server 2005's new features as they relate to the enterprise."

"The Understanding conference is designed to provide the foundation for successful BI applications and networking opportunities that will benefit every organization in attendance," said Bob Lokken, ProClarity President and CEO. "The latest ProClarity release was developed specifically to extend the enhanced BI functionality in SQL Server 2005, and we are excited to offer this opportunity for ProClarity users to learn how to utilize this break through technology."

Understanding Event Registration Registration for the North American Understanding conference in Sun Valley, Idaho is now open. Complete conference registration and travel information is available at:

About ProClarity Corporation

ProClarity gives organizations a simple, powerful and adaptable interface to insight, expanding on the power of the Microsoft business intelligence platform. ProClarity analytics empowers business professionals with the ability to monitor business performance, visualize and explore multi-dimensional data, and perform root-cause analysis while giving business analysts the ability to share definitions and analysis best practices to provide a platform for consistently better decisions. Headquartered in Boise, Idaho, ProClarity has regional sales and services offices throughout North America, Europe and Asia-Pacific. Founded in 1995, ProClarity supports more than 2,000 customers globally including AT&T, Barnes & Noble, Ericsson, Hewlett-Packard, The Home Depot, Pennzoil-Quaker State, Reckitt Benckiser, Roche, Siemens, USDA, Verizon and Wells Fargo. To learn more, visit or call +1 208.344.1630.

ProClarity is a registered trademark, and the ProClarity logo is a trademark, of ProClarity Corporation. Other marks referenced herein are the service marks, trademarks, or registered trademarks of their respective manufacturers.

ProClarity Corporation
Jason Blumberg, 208-319-2269

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