NEW YORK, June 8, 2004 -- Serebrum Corporation announced immediate availability of Planner+, a new merchandise planning tool enabling mid-market retail companies to deploy collaborative merchandise planning solutions for revenue optimization.

Previously, mid-market retailers have had to cope with over-priced merchandise planning solutions that provided an uncertain return on investment and required long implementation times. Built on TM1(R), Applix's proven planning, budgeting, and analytics platform, Planner+ enables mid-market retailers to conduct item-level bottom-up and top-down planning, optimize assortment plans and product mix, and perform detailed budgeting and forecasting - all through a single, end-to-end solution. Planner+ delivers immediate, measurable value based on seamlessly integrated merchandise planning features and the flexibility to rapidly implement custom business rules.

Revenue Optimization and Productivity Improvement

Enhanced by TM1's real-time analytics and tight integration with Excel, Planner+ provides a rich feature set for collaborative merchandise planning right out of the box:

    --  Budgeting and Forecasting
    --  Allocation and Assortment Planning
    --  Reporting and Analysis
    --  Scenario (what-if) Analysis
    --  Real-time Consolidation of Plans
    --  Integration with Multiple Data Sources
    --  Excel and Web-based Collaboration

With Planner+, retail business planners can extend - rather than replace - their spreadsheets to collaborate with other planners through its Interactive Spreadsheet Technology(TM).

"With Planner+, mid-market retailers can match the sophistication of the supply chains of their larger competitors," said Mahitha Devineni, vice- president, Retail Systems at Serebrum. "Getting the right merchandise to the right store at the right time is crucial to selling at full price and to reduce mark-downs and stock-outs, which directly translates into increased revenues and margins."

"Serebrum has leveraged the broad functionality of TM1 to provide a retail industry-specific solution," said Larry Piccioli, vice president, business development, Applix. "Meanwhile, TM1's advanced analytical reduce the need for Planner+ customers to invest in additional business intelligence software in order to perform budgeting, planning, and forecasting tasks."

Planner+ Availability

Planner+ has a rapid implementation time of three to six months, a total project cost of $100K-$500K and a rapid learning curve for business planners, delivering a faster ROI. More information on Planner+ can be obtained at http://www.serebrum.com/retail.

About Serebrum Corporation

Founded in 1997, Serebrum Corporation provides information technology consulting services and business applications software solutions based on IBM's WebSphere, Microsoft's .Net Framework and Applix's TM1. Headquartered in the New York Metro area, Serebrum focuses on the retail, financial services, pharmaceutical and insurance industries. For more information on Serebrum, please visit http://www.serebrum.com.

About Applix, Inc.v Applix (Nasdaq: APLX) is a global provider of Business Intelligence and Business Performance Management solutions. Headquartered in Westborough, MA, Applix maintains offices in four countries in Europe, North America and the Pacific Rim. For more information about Applix, please visit http://www.applix.com.

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Web Site: http://www.serebrum.com