BARCELONA, Spain, Feb. 14, 2006 -- The mobile phone will become the most important consumer electronics device on the market, said Rich Templeton, president and CEO of Texas Instruments Incorporated (NYSE: TXN) (TI).

Outlining two clear wireless market vectors, Templeton told an audience today at 3GSM World Congress how consumers around the world are embracing the mobile phone as a convenient, affordable way to do more things on the go. "Whether you are a farmer in Kenya, a CEO in Berlin, or a teenager in Tokyo, the mobile phone is crossing cultural, social, lifestyle and economic boundaries," said Templeton. "TI is seeing dramatic growth at both the high- end with 3G and at the low-end with ultra-low-cost, voice-only phones. People in places as different as New York and New Delhi are discovering how the mobile phone can provide them with instant connectivity, convenience and information throughout their day."

"3G WCDMA continues to be a growing market, especially with high-end feature phones," said Templeton. Analysts say that, at the high-end, marketplace sales of 3G WCDMA handsets doubled in 2005 over the previous year to 50 million units, with that number expected to double in 2006.

"Yet that's only one side of the wireless growth story, as the next billion new customers will come from emerging markets such as India, China, Russia, Africa and Brazil," he added.

Templeton noted that TI is committed to working with its customers to drive innovation that supports the wireless industry's growth for both of these vectors. For the low-cost handset market, TI is sampling a single-chip solution that will accelerate wireless penetration in emerging markets. Low- cost phones using TI single-chip technology are expected to be in the market later this year. On the high-end, in 3G, more than 110 3G WCDMA handsets with TI technology have shipped to date.

Templeton concluded his remarks by answering the question "What's next?" announcing that the mobile phone now is taking its next step forward, delivering even better communications and entertainment performance, as well as greater convenience, flexibility and portability.

"TI is working with our customers and partners to add new features that will allow you to integrate your handset into almost every aspect of your life," he said. "That means the mobile phone is becoming more personal, an extension of your home and your office. But more important, it now has the power to deliver benefits in almost every aspect of people's lives."

Texas Instruments - Making Wireless

TI is the leading manufacturer of wireless semiconductors, delivering the heart of today's wireless technology and building solutions for tomorrow. TI provides a breadth of silicon and software and 15 years of wireless systems expertise that spans handsets and base stations for all communications standards, wireless LAN, Bluetooth, A-GPS, mobile TV and Ultra Wideband. TI offers custom to turn-key solutions, including complete chipsets and reference designs, OMAP(TM) application processors, as well as core digital signal processor and analog technologies built on advanced semiconductor processes. Please visit http://www.ti.com/wirelesspressroom for additional information.

About Texas Instruments

Texas Instruments Incorporated provides innovative DSP and analog technologies to meet our customers' real world signal processing requirements. In addition to Semiconductor, the company's businesses include Sensors & Controls, and Educational & Productivity Solutions. TI is headquartered in Dallas, Texas, and has manufacturing, design or sales operations in more than 25 countries.

Texas Instruments is traded on the New York Stock Exchange under the symbol TXN. More information is located on the World Wide Web at http://www.ti.com .

Safe Harbor Statement

Statements contained in this press release regarding development in the wireless industry and other statements of management's beliefs, goals and expectations may be considered "forward-looking statements" as that term is defined in the Private Securities Litigation Reform Act of 1995, and are subject to risks and uncertainties that could cause actual results to differ materially from those expressed or implied by these statements. The following factors and the factors discussed in TI's most recent Form 10-K could cause actual results to differ materially from the statements contained in this press release: development of alternative solutions, market demand. We disclaim any intention or obligation to update any forward-looking statements as a result of developments occurring after the date of this press release.