from DSSResources.comTrump Entertainment Resorts chooses Teradata and Compudigm Technologies for strategic business development initiativesATLANTIC CITY, N.J., May 24, 2006 – Teradata, a division of NCR Corporation (NYSE: NCR), announced today that leading gaming company Trump Entertainment Resorts (Trump) (NASDAQ NMS: TRUMP) will deploy data warehouse solutions from Teradata® and the Compudigm Gaming Power™ gaming portfolio. The new technologies are being employed to help Trump streamline operations and are scheduled to be fully implemented before the end of the year. Trump needed technology that could provide deeper customer understanding by leveraging enterprise data visualization, and needed to enhance reporting capabilities and performance analytics on a platform that could support their growing organization and business user requirements for more sophisticated analytics. “Information is critical to success in the extremely competitive gaming business. We believe that insights from the Teradata and Compudigm solution will help our managers make better decisions faster and help grow our business,” said Virginia McDowell, executive vice president and chief information officer of Trump Entertainment Resorts. “The Teradata/Compudigm solution also helps us to determine the optimal allocation of resources throughout the enterprise as we continue to seek new technological solutions for building the company and creating shareholder value.” Trump chose to install Compudigm Gaming Power on a Teradata data warehouse to better serve customers by providing managers information in a centralized environment. With Gaming Power this data can be analyzed and presented to the business users as a series of historical or active-data visualizations that shows how the business is performing. “Gaming Power will enable Trump Entertainment decision-markers to accurately assess the gaming floor and to see the impact of marketing initiatives on customer behavior. Gaming Power has a proven track record with industry leaders like Trump Entertainment for driving business change that positively affects the customer experience and for improving operational results,” said Andrew Cardno, CEO and Founder of Compudigm International. “The management at Trump Entertainment recognizes the importance of leveraging detailed data to drive customer understanding, satisfaction and a process of continuous business improvement. The Teradata/Compudigm combination, with the power of advanced visual space analytics, is pivotal to ensuring the casino management team has the necessary technology to operationalize their use of the data warehouse,” said Rob Berman, vice president of retail for Teradata. About Trump Entertainment Resorts Trump Entertainment Resorts, Inc. is a leading gaming company that owns and operates three properties. The company’s properties include Trump Taj Mahal Casino Resort and Trump Plaza Hotel and Casino, located on the Boardwalk in Atlantic City, New Jersey, and Trump Marina Hotel Casino, located in Atlantic City’s Marina District. The company is the sole vehicle through which Donald J. Trump, the company’s chairman and largest stockholder, conducts gaming activities and strives to provide customers with outstanding casino resort and entertainment experiences consistent with the Donald J. Trump standard of excellence. Trump Entertainment Resorts, Inc. is separate and distinct from Trump’s real estate and other holdings. About Compudigm Compudigm delivers groundbreaking Business Intelligence solutions based upon its seePOWER data visualization technology, enabling enterprises to transform oceans of disparate data into actionable, visual intelligence for significant competitive advantage. Compudigm, founded in 1997, is dedicated to enabling enterprises to see their business clearly by animating, illustrating and infusing maps, floor plans, and product, engineering and scientific diagrams with comprehensive business intelligence. Compudigm delivers advanced visualization, customer profiling, content intelligence and advice and guidance solutions to the gaming, retail, telecommunications, utilities, health sciences and financial services industries. Compudigm is the winner of Gold and Silver awards in Casino Journal's Most Innovative Gaming Technology Products competition, dual Smithsonian Computerworld Laureates and the Data Warehousing Institute's "Pioneering Product of the Year" award. For more information, visit the Compudigm Web site: http://www.compudigm.com About Teradata Division Teradata (www.teradata.com), a division of NCR Corporation (NYSE: NCR), is the global technology leader in enterprise data warehousing, analytic applications and data warehousing services. Organizations around the world rely on the power of Teradata’s award-winning solutions to get a single, integrated view of their business to enhance decision-making, customer relationships and profitability. About NCR Corporation NCR Corporation (NYSE: NCR) is a leading global technology company helping businesses build stronger relationships with their customers. NCR’s Teradata® data warehouses, ATMs, retail systems, self-service solutions and IT services provide Relationship Technology™ that maximizes the value of customer interactions and helps organizations create a stronger competitive position. Based in Dayton, Ohio, NCR (www.ncr.com) employs approximately 28,400 people worldwide. # # # NCR and Teradata are trademarks or registered trademarks of NCR Corporation in the United States and other countries. |