SAN FRANCISCO, Nov. 7, 2006 -- Aiming to make search and Web 2.0 technologies more useful to a broader audience, myDecide, a new web service uniquely focused on helping adults make smart lifestyle decisions, made its debut today at the Web 2.0 conference. Targeting 35+ year olds and adapted from an academically-proven, industry tested methodology, myDecide will offer users an easy to use tool set and community-oriented environment to help them make better decisions around health, wealth, family, career and education. The service will be free to users and will leverage patented technology to create business opportunity for merchants.

"For many people search is the internet, but that doesn't mean that people are finding what they need to make smart decisions" said Clint Korver, CEO and co-founder of myDecide. "Web 2.0 technologies are helping some segments get more utility out of the internet, but our research says that adults are underserved. Our goal is to use Web 2.0 and our own expertise in complex decision making to a more useful web technology that is uniquely relevant to the challenges all adults face."

According to Pew Internet Research, more than 60 million Americans use the internet to help them make major decisions. Yet, separate focus group studies indicate most people approach their web-based research in an ad-hoc manner, frequently leaving them frustrated and feeling ill-prepared to make well-informed decisions.

Organized Decision Making

myDecide takes the complexity out of major decisions by giving users an easy to understand process for organizing their thinking, organizing their research, and then organizing whatever buying they may need to do as a result. A "Quick-Start" guide walking users through the process of identifying important choices, weighing risks and understanding potential outcomes. A toolbar button helps the user organize his or her tagging while searching the web.

A unique "learn from others" feature allows users to find out what choices others considered, their objectives, and what websites they found most valuable. Proprietary tagging and credibility algorithms help speed the process of finding and evaluating potentially useful information. If interested, users can post the decisions they're working on as a reference to others like them. Additionally, users can choose how and when they want to interact with relevant vendors such as financial advisors, mortgage brokers, career counselors or medical experts as they go through the decision-making process.

Users can work privately, can invite friends and family to participate, and can leverage the power of community through forums and tools. Tools such as checklists, templates and wizards help make the myDecide site intuitive for both first time and advanced users.

Lead Generation Platform

With baby boomers representing more than $2 trillion in spending power, myDecide is an ideal site for high-value lead generation opportunities. myDecide integrates patented technology that creates financial value by connecting consumers and providers at the most useful point in the decision cycle for both. The result is a sophisticated platform for one-to-one marketing that provides vendors with the opportunity to engage potential customers in dialogue and sell either standardized or customized products that directly meet those customers' needs.

"Many vendors are looking for ways to engage prospects and customers in high quality sales conversations at lower costs," said Kevin Hoffberg, VP of Sales and Marketing and a co-founder of myDecide. "myDecide provides firms a platform for efficiently identifying leads, engaging customers, and offering a personalized sales experience. When a potential customer raises his or her hand, the vendor now has the opportunity to dialog with someone who has the intention and desire to take action."

Currently in private testing, myDecide is expected to be broadly available in early 2007. Those interested in getting more information and to register for a trial membership, please go to http://www.mydecide.com and complete registration information.

About myDecide

MyDecide ( http://www.mydecide.com ) is a community-driven decision making engine that helps adults make well-informed decisions about major lifestyle issues such as health, wealth and family. The myDecide service leverages leading Web 2.0 technologies to build communities that help people connect with others with similar experiences, organize their own research and thinking, and interact with vendors on their terms. Slated for broad availability in early 2007, the service represents the spirit of the Web 2.0+ era by making Search more actionable, fostering a culture of generosity and extending the usefulness of the Web to the Boomer and Silver-Surfer audience.