Boston, MA, January 10, 2007 -- As executives embrace the idea of data as an asset, more of them are agreeing to invest in the tools, skills, and organizational enablers necessary to deploy it to the enterprise. This is a good news/bad news proposition: Yes, managers are getting it, but expectations are higher than ever.

At the upcoming DAMA International Symposium & WILSHIRE Meta-Data Conference, author and consultant Jill Dyché will look at the 5 biggest trends in data management—courtesy of the early adopter companies that have made big changes to their information infrastructures and reaped the rewards—and discusses how corporate strategies are driving sweeping changes to data gathering, quality, integration, and propagation. Jill will tie in tactical ways for data management professionals to start leveraging their skills, business acumen, experience, and technology resources to claim a bigger piece of the information pie.

Why “architecture” is no longer a dirty word (thanks to SOA)

How new requirements techniques are changing the landscape

Why success means “SCP” (Small, Controlled, Projects)

Why loosely-coupled systems mandate tightly-coupled information skill sets

Why master data management (MDM) is good news for everyone

Year after year the DAMA International Symposium and Wilshire Meta-Data Conference is the largest, most authoritative vendor-neutral data management conference in the world. 1,000 Data and Business professionals will attend in Boston. In addition to Jill Dyche, some of the other outstanding experts you'll hear from are:

Don Tapscott - Internationally renowned strategy guru and business futurist

Michael Hawley - technology explorer, innovator and visionary

Graeme Simsion - acclaimed data modeling author and consulting skills expert

David Marco - one of the world's foremost metadata authors and educators

Claudia Imhoff & Colin White - internationally recognized leaders in business intelligence

John Zachman - father of the Zachman Framework and enterprise architecture thinking

PLUS over 120 practical presentations drawn from across the spectrum of data management issues, challenges and opportunities.

The DAMA International Symposium and Wilshire Meta-data Conference will be held at the Sheraton Boston Hotel, in Boston, MA, March 4-8, 2007. Check http://www.wilshireconferences.com/MD2007/index.html

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