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Car Toys signs two-year deal for on-demand business intelligence with SeaTab Software

PivotLink OnDemand Used Daily by More Than 1,000 Employees of Leading Retailer of Mobile Entertainment and Wireless Phones

SEATTLE, March 14, 2007 -- SeaTab Software, Inc., the leading developer of enterprise-grade, on-demand business intelligence solutions today announced a new agreement with Car Toys to extend access to SeaTab's PivotLink OnDemand business intelligence solution for another two years.

The new agreement covers significantly expanded use by Car Toys and its subsidiaries, including financial analysis, inventory management and reporting, automated inventory ordering, sales analysis and reporting, point-of-sale access by sales staff and executive reporting and KPIs. The agreement also accommodates dramatically increased usage across the organization, which has resulted in doubled data volume and daily access by more than 1,000 employees.

Through its 50 company-owned retail stores, Car Toys markets and sells a wide variety of mobile entertainment devices and services -- from satellite radio and GPS to advanced car stereo and video systems. Through a subsidiary, Car Toys also operates more than 350 "store-within-a-store" wireless services kiosks within major retail locations.

"PivotLink OnDemand has become the most important source of information in our company," said Tom Lockwood, CIO of Car Toys. "It's the one place everyone goes to get just about any data. No more dueling spreadsheets or competing analysis. The answer is right there in PivotLink. This is the best and most important IT investment Car Toys ever made."

Car Toys is a dynamic organization that depends on the accuracy, speed and usability of data to react immediately to changing customer needs throughout the company. While conventional business intelligence solutions traditionally rely on an organization's group of "power users" and IT support staff to provide analysis and reporting, PivotLink OnDemand's unique, self-directed analytical capability puts the complete power of business intelligence in the hands of every Car Toys user, enabling each user to create custom analysis and reporting tailored to their own needs.

"From our CEO, to store managers to merchandizing managers and buyers, our entire organization is actively tied to the analysis and reporting PivotLink generates," added Lockwood. "We're all fanatical about using data to drive our decision-making in delivering the best products to our customers. PivotLink gives us the confidence that these decisions are based on accurate, comprehensive information and timely analysis."

Most recently, Car Toys' use of PivotLink OnDemand has been expanded to support automated inventory replenishment for the company's 350-plus kiosk locations. Through integration with the company's ERP system, PivotLink OnDemand monitors inventory levels and rate of sale, automatically triggering orders for additional inventory at the appropriate times.

"Without this system, it would take an army to calculate and manage our inventory orders," said Lockwood. "Now we're automatically generating thousands of purchase orders every week instead of undertaking this monumental task manually."

"With more than 1,000 users, Car Toys is a perfect example of how PivotLink OnDemand is delivering on the promise of democratized business intelligence," said David Weld, CEO of SeaTab Software. "By putting the power of business intelligence in the hands of every employee, PivotLink OnDemand is helping Car Toys to gain insight, reduce costs and achieve operational efficiencies that wouldn't otherwise have been possible."

SeaTab Software is the leading developer of enterprise-grade, on-demand business intelligence solutions. SeaTab's PivotLink BI puts the full power of business intelligence in the hands of people who need it, with tailored environments for each user -- from CEOs to rank-and-file employees, from vendors to customers. SeaTab's unique, self-directed analytics capabilities provide these users with complete analytical freedom without requiring IT involvement.

About SeaTab Software, Inc.

SeaTab Software is the leading developer of enterprise-grade, on-demand business intelligence solutions. SeaTab's PivotLink BI puts the full power of Business Intelligence in the hands of people who need it with tailored environments for each user -- from CEOs to rank-and-file employees, from vendors to customers. And SeaTab's unique, self-directed analytics capabilities provide these users with complete analytical freedom without requiring IT involvement. PivotLink BI is a Software as a Service (SaaS) solution that is typically deployed in under 30 days, seamlessly integrates data sets from multiple sources, dynamically accommodates changes in business operations and provides the industry's fastest query response times -- even for the most complex, ad hoc queries. SeaTab Software was founded in 1998 and now provides Business Intelligence Solutions to nearly 12,000 companies, including such well-known brands as REI, Concur, Zones, Car Toys, and Novell. For more information please visit http://www.seatab.com , call 425-460-1000 or email sales@seatab.com.

About Car Toys

Car Toys is a leading specialty retailer of mobile electronics and wireless phones in the United States. In 1987, Dan Brettler founded Car Toys in Bellevue, Washington with a goal to forge a company dedicated to delivering the finest mobile electronics and personal communications products and Services. Today, Car Toys has not only achieved this goal but continues to surpass it everyday with the commitment of its 2,500 dedicated professionals in over 50 retail locations throughout Washington, Oregon, Colorado and Texas. The company also sells its products online at cartoys.com and in over 350 kiosks across 40-plus states. In addition to receiving the Audio Video International Retailer of the Year award numerous times, Car Toys has been voted by the consumer electronics industry as the #1 Auto Sound Retailer in the United States 11 years in a row.



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