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Does the media influence stock trading volumes?

SAS® Text Miner Digs into The Wall Street Journal News for Answers

CARY, N.C., June 11, 2007 -- SAS, the leader in business intelligence, is showcasing the benefits of voice and text analysis thought leadership and technology integration at the third annual Text Analytics Summit. Best practices will be highlighted in multiple SAS presentations at the conference.

At this summit, SAS users will speak about new ways of applying predictive capabilities. “With SAS Enterprise Miner™ and SAS Text Miner, we are searching for connections between individual stock performance and the stories reported in the daily news,” said Dr. Uzma Raja, Assistant Professor at the Culverhouse College of Commerce and Business Administration, University of Alabama. “We have found patterns in the rise and fall of individual company stocks correlated to the type of news coverage in The Wall Street Journal. Our next step will be to predict trading volume based on text analysis results and certain other measures.”

“Business intelligence reports can tell you what your customers look like, but text mining results can tell you what they think," said Manya Mayes, Chief Text Mining Strategist at SAS. “Using voice and text technology such as SAS Text Miner, companies with call centers can combine voice data with customer transactional data to discover how customers are thinking. That’s extremely helpful in maintaining customer satisfaction and retaining valued customers.”

“Text mining supercharges customer intelligence,” said Mary Crissey, Analytics Marketing Manager at SAS. She will cite key industries finding value hidden in unstructured data during her talk on the Text Analytics Summit industry marketing panel. “SAS Text Miner is invaluable to those who must look through large volumes of text to quickly extract information, ideas and trends.”

SAS Text Miner is the industry’s first mining solution that tightly integrates text-based analysis with a business intelligence platform. This provides complete views for improved analysis and decision making. SAS Text Miner’s consistent reusable results help companies save time and money. Companies that discover what motivates buyers can leapfrog ahead of competition with proactive strategies.

The SAS Enterprise Intelligence Platform optimally integrates individual technology components within existing IT infrastructures into a single, unified system. The result is an information flow that transcends organizational silos, diverse computing platforms and niche tools – and delivers new insights that drive value for an organization.

About SAS

SAS is the leader in business intelligence and analytical software and services. Customers at 43,000 sites use SAS software to improve performance through insight from data, resulting in faster, more accurate business decisions; more profitable relationships with customers and suppliers; compliance with governmental regulations; research breakthroughs; and better products and processes. Only SAS offers leading data integration, storage, analytics and business intelligence applications within a comprehensive enterprise intelligence platform. Since 1976, SAS has been giving customers around the world THE POWER TO KNOW®. www.sas.com

SAS and all other SAS Institute Inc. product or service names are registered trademarks or trademarks of SAS Institute Inc. in the USA and other countries. ® indicates USA registration. Other brand and product names are trademarks of their respective companies. Copyright © 2007 SAS Institute Inc. All rights reserved.



Contacts 
SAS Institute Inc.
Faye Merrideth, 919-531-4261;
Faye.Merrideth@sas.com

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