from DSSResources.com

Decision Sciences Corporation and RedPeg Marketing captivate audiences with innovative immersive experiential marketing tour

SAN DIEGO, July 24, 2007 -- Decision Sciences Corporation (DSC) announced today the release of the first immersive 360-degree experiential marketing virtual tour. Developed by Decision Sciences Corporation for RedPeg Marketing, this 360-degree spherical video tour has been used to give customers a unique opportunity to immerse themselves within a property to experience the amenities and environment as if they were setting foot in an actual brick and mortar building. This revolutionary marketing tool is based on the same cutting-edge immersive technology developed by DSC for use by the US military to provide soldiers and homeland security first responders with realistic, 360-degree, immersive training experiences.

DSC utilizes a 360-degree spherical environment to allow prospective customers to experience their surroundings as if completely immersed into the scene. Using a sophisticated headset visor, a prospective customer can explore the environment fully, observing images seamlessly displayed in every direction; front, back, above, below and side to side. DSC's immersive experiential marketing tool captivates the prospective customer, delivering an engaging, meaningful and memorable experience of a real-life environment.

"We were drawn to Decision Sciences because of their rare ability and expertise in blending cutting-edge visualization technology with creative design. Our client had a completely new concept and it required a fresh and innovative marketing approach," said Mercedita Roxas-Murray, Vice President/Director of Client Services. "This immersive 360-degree tour enables users to fully experience the brand in a powerful and compelling method. The tour touches the user in a very real way so they are left with a clear appreciation for the brand's look and feel."

"On this tour, we invite users to 'walk' into the movie," said Lance Loesberg, Executive Director of IMS for Decision Sciences. "We take users beyond the realm of virtual reality and bring them a true-to-life, vivid experience. Our immersive 360-degree spherical video content captivates the mind of the user and delivers the brand with impact."

About RedPeg Marketing (http://www.redpegmarketing.com / 703-519-9000)

RedPeg Marketing is a leading full-service independent marketing and promotions company specializing in providing consumers with a true brand experience in a variety of settings. RedPeg's clients include AOL, Anheuser- Busch, Del Monte, Ford, GEICO, 9Lives, Jockey, SoBe, Bacardi, and JP Morgan Chase.

About Decision Sciences Corporation

Decision Sciences Corporation provides corporate simulation/training and marketing solutions by transforming advanced software technologies developed for Department of Homeland Security applications. DSC facilitates the understanding of complex data. DSC delivers 360-degree spherical video content that captivates the mind of the user, delivering content with impact. Please visit us at http://www.decisionsciencescorp.com.



DSS Home |  About Us |  Contact Us |  Site Index |  Subscribe | What's New
Please Tell 
Your Friends about DSSResources.COM Copyright © 1995-2021 by D. J. Power (see his home page). DSSResources.COMsm was maintained by Daniel J. Power. See disclaimer and privacy statement.