SAS sees marketing optimization becoming a standard in the marketer’s toolbox
CARY, N.C., September 17, 2007 -- SAS, the leader in business intelligence, will help solve more marketing challenges with new versions of three key solutions in its Customer Intelligence suite.
SAS Marketing Optimization will extend its campaign and offer optimization capabilities with a new user interface, upgraded contact policy optimization and enhanced report publishing.
Marketing optimization helps marketers plan and prioritize all outbound customer communications while balancing the organization's capacity to deliver with the likelihood that customers will respond and other factors such as contact policies.
“We’ve seen an upsurge in interest from customers in marketing optimization capabilities in 2007,” said Jeff Levitan, General Manager, SAS Customer Intelligence. “Increasingly marketers want new ways to get more return from existing technologies. Savvy marketers have discovered that marketing optimization leads to smarter marketing that delivers rapid ROI. With the new capabilities we announced today marketing optimization will become a standard in all marketers’ tool boxes.”
The user interface of SAS Marketing Optimization has undergone a complete make-over and improvements to contact policy management will offer users such options as limiting contact or the amount of time that has transpired since the last contact. Out-of-the box reports that combine data from multiple SAS Customer Intelligence solutions will now provide a more accurate picture, leading to better decision making.
SAS Digital Marketing extends its capabilities with RSS and Dynamic Web Publication support, providing further access to more channels of communication. In addition, a digital content repository is now included along with an easy-to-use in-line content editor that enables easy editing and testing of content for multiple channels simultaneously.
New capabilities in SAS Marketing Automation bring tighter integration with other SAS solutions. Improved usability includes the capacity to create reusable custom tools. In addition, SAS Marketing Automation and the new SAS Real-Time Decision Manager solution will share a single interface that empowers marketers to design and execute inbound, outbound and event based campaigns consistently and easily.
SAS is the leader in business intelligence and analytical software and services. Customers at 43,000 sites use SAS software to improve performance through insight from data, resulting in faster, more accurate business decisions; more profitable relationships with customers and suppliers; compliance with governmental regulations; research breakthroughs; and better products and processes. Only SAS offers leading data integration, storage, analytics and business intelligence applications within a comprehensive enterprise intelligence platform. Since 1976, SAS has been giving customers around the world THE POWER TO KNOW®. www.sas.com
SAS and all other SAS Institute Inc. product or service names are registered trademarks or trademarks of SAS Institute Inc. in the USA and other countries. ® indicates USA registration. Other brand and product names are trademarks of their respective companies. Copyright © 2007 SAS Institute Inc. All rights reserved.
Contacts SAS Angela Lipscomb, 919-531-2525; Angela.Lipscomb@sas.com
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