DAYTON, Ohio, October 04, 2007 --Teradata Corporation (NYSE:TDC), the global leader in enterprise data warehousing, has announced the addition of Marketing Resource Management (MRM) capabilities to its Teradata Customer Management Solutions (CM) portfolio, effective immediately. The enhancement is the result of a new business partnership with enterprise software provider Assetlink. The rebranded and ported product, called Teradata MRM powered by Assetlink® will be available on demand and delivered on site.

Teradata MRM enables companies to automate the entire marketing process, giving marketers powerful tools to better plan and control marketing activities while measuring the business impact of their initiatives. With resource control tools added to the Teradata CM solutions portfolio, marketers increase their personal productivity and effectiveness by reducing the time it takes to plan, design, launch and analyze the cost and value of end-to-end marketing campaigns. MRM users have also reported annualized cost savings of more than one million dollars, while dramatically improving the effectiveness and accountability of their marketing activities. These benefits result from being built on a foundation of enterprise information.

”Marketers today face increasing complexity and rising executive pressure to deliver more return on customer relationships, and MRM tools have become a requirement to help marketers do all that is demanded of them,” said Dr. Mark Jeffery, clinical associate professor at the Kellogg School of Management and managing partner, Agile Insights. “Gone are the days where marketing operates as a funding black hole. Now more than ever, marketing is core and strategic to the business model and has evolved to the level of an economic science, making business planning and metric tools like MRM a way of illuminating how the business can more effectively deliver economic performance.”

A number of companies are Teradata Warehouse and analytical applications customers as well as users of Assetlink software in their marketing processes.

“We have been a long-time user of the Assetlink software and see the addition of this tool to the Teradata package as a stepping stone to the next level, by more tightly aligning our budgeting and marketing process management activities to our analytic foundation,” said Ted Brewer, vice president, customer information management, RBC Royal Bank. “This will give us a true picture of marketing’s actual execution, as well as the impact across the business.”

RBC has been a Teradata client for more than a decade and continues to expand its Teradata Warehouse with the most recent new addition made this year. RBC is Canada’s largest bank and one of North America’s leading diversified financial services companies, serving more than 14 million personal, business, public sector and institutional clients through offices in North America and 34 countries around the world.

Teradata MRM complements the combined analytical and operational power of Teradata’s CM portfolio, which includes dynamic direct marketing capabilities as well as tools for real time interaction management. It gives today’s marketers a uniform planning framework for more efficient allocation of resources, more accurate communications, higher productivity, deeper visibility into detailed data and market opportunities, more control of the marketing process, and significant cost savings from increased automation and re-use of marketing assets. Companies can leverage their investment in Teradata by planning and project resourcing as well as running analytics and rules directly against the enterprise data warehouse.

“The Teradata CM solutions portfolio, enhanced with the Assetlink MRM tools, addresses the serious process challenges faced by today’s marketers in ways that other MRM software tools just cannot match,” said Sam Gragg, vice president of Teradata Customer Management Solutions Marketing. “Our CRM capabilities are evolving rapidly, continuing to strengthen the Teradata value proposition at the advanced, pan-enterprise level. A true data warehouse-driven CRM portfolio brings together the best of real-time detailed information, advanced analytics, and operational, event-triggered communications. Today we have completed the CRM ring of power by adding world-class marketing resource control and measurement.”

Teradata will share detailed information and live demonstrations of the Teradata MRM functionality at the annual Teradata PARTNERS User Group Conference and Expo, slated for Oct. 7-11, 2007.

About Assetlink

Assetlink Corporation offers a powerful marketing operations management (MOM) solution that serves Global 2000 companies worldwide. Its comprehensive software offering, Assetlink MOM, enables companies to improve their marketing efficiencies with process automation, achieve marketing effectiveness via rigorous marketing planning tools, measure and improve ROI through integrated marketing budget and procurement management, and communicate business impact of marketing by tightly integrating with ERP and CRM systems. For further information or to request a demonstration, visit www.assetlink.com or e-mail at info@assetlink.com.

About Teradata

Teradata Corporation (NYSE:TDC) is the world’s largest company focused on raising intelligence through data warehousing and enterprise analytics. Teradata is located in more than 40 countries and on the Web at www.teradata.com.

Teradata is a trademark or registered trademark of Teradata Corporation in the United States and other countries.