MINNEAPOLIS. October 16, 2007 -- Decision Intelligence, Inc. — a Minnesota-based consulting, analytics and database-marketing solutions company — today announced the launch of clario™, its new suite of Web-hosted software services. The clario platform is designed to offer database marketing professionals the latest in analytical technology with the convenience of an online service. For the first time, database marketers and analysts can have easy, secure, Web-based access to the most powerful predictive models, advanced contact streams and more effective workflows. In addition, the clario platform can be used by a company’s in-house analysts or, when needed, Decision Intelligence analysts can provide consultation with real-time support in performing a number of analytical tasks.

clario provides database marketing professionals an innovative, easy to use interface and a number of features not offered by traditional software products. As a Web-based platform, clario is designed to handle limitless information. Terabytes of raw customer-behavioral data can be stored and utilized from multiple database silos. Also, clario is offered as a subscription service, so marketers and analysts can receive the newest features and upgrades immediately, without additional installations required. And, unlike with other software products, clario requires no upfront commitments of time or money. Customers can pay for what they use at a fraction of the price of traditional analytical or modeling software.

“Decision Intelligence could not be more proud to launch this groundbreaking suite of products and services,” said Bill Flach, CEO and managing principal, Decision Intelligence, Inc. “We, ourselves, are industry professionals that have spent more than 200 combined years in both the marketing and analytical side of the industry. When designing clario, we wanted to create a totally new type of product suite that both marketers and analysts could use to reach the most effective solutions more efficiently.”

The clario suite of software services

The clario platform offers three propriety tools to assist database marketers and analysts create effective, measurable and reliable marketing solutions.

clario model™

clario model™ assists direct marketers to make better circulation decisions. As a complex workflow, it allows analysts to develop and manage more reliable predictive models. clario model has capabilities to produce multiple models to predict customer response, sales, profit, returns, credit, payment and product preference. It offers unique features that include: variable reduction, model selection, model pro-forma, model metadata and a documentation library. The product adds value for subscribers by:

* Automating multiple model development tasks keeping labor costs low

* Incorporating Decision Intelligence’s best practices and precise yielding models to segment customer performance

* Organizing modeling projects during development and storing the documentation for future reference

clario stream™

clario stream™ creates more accurate contact strategies to improve customer response and help companies get the most from their advertising dollars. Using multiple inputs, clario stream produces a “contact” or “no contact” plan for every customer, program and channel. Its unique features include: revenue cannibalization model, advertising saturation model, customer profit scoring, profit and investment contact streams, and multi-channel, multiple title optimization. The product adds value for subscribers by:

* Reducing wasteful advertising

* Replacing ineffective contact decisions with more productive ones

* Assisting in better investment decisions

* Measuring profit gains and ROI with an in-the-mail test

clario workbench™

clario workbench™ is an advanced tool used by Decision Intelligence and the customer’s data analysts as the canvas for creating analytic workflows, executing algorithms, performing data manipulations, and implementing Decision Intelligence’s proprietary solutions. Workflows enabled by this product allow subscribers to: generate descriptive statistics on customer segments, create file reports and modeling files as well as customer attributes. The product adds value for subscribers by:

* Providing a cost effective entry for companies seeking internal analytic capabilities without additional software or hardware investments

* Offering a quick, less expensive approach to large investments in IT database projects

* Utilizing an effective, more efficient approach to extracting value from customer data

* Leveraging internal technical skill capabilities

About Decision Intelligence, Inc.

Decision Intelligence, Inc. is a privately owned company based in Minnetonka, Minnesota that provides quality products and services for companies that have large information databases used for marketing purposes. It specializes in analyzing vast quantities of consumer data to help companies market more efficiently. Comprised of industry leading experts, Decision Intelligence offers one of the most experienced, highly trained and well-respected staffs in the analytical community.