TDWI announces Master Data Management Insight 2008 summit

National Summit to Address Fast-Growing Software Market
Master Data Management Insight 2008

SEATTLE, October 17, 2007 -- The Data Warehousing Institute announces:

Date: March 2-4, 2008

Venue: Savannah Harbor Golf Resort & Spa, Savannah, Georgia

Web site:

With data warehousing and business intelligence (BI) professionals leading the charge into master data management (MDM), The Data Warehousing Institute (TDWI) today announced Master Data Management Insight 2008.

MDM is being rapidly adopted by large organizations to standardize and synchronize key data elements across customer-facing and other mission-critical applications. According to TDWI Research, the MDM market is projected to double in size to more than $1.3 billion by 2011.

TDWI, the premier provider of education and research for the BI community, and PPM Media, one of the foremost producers of hosted events for senior business and technology decision makers, recognize the importance of master data management and are launching the first national invitational summit focused on MDM. The two-day event will bring together a fully hosted audience of IT executives with best-of-breed technology providers and industry thought leaders.

Master Data Management Insight 2008 will address the full lifecycle of MDM, from selling and justifying a solution that meets bona fide business needs to architecting and implementing a system that delivers real value. Attendees will hear from early adopters with real-life stories to share and industry thought leaders who can accurately assess the current and future directions of the market.

The conference will address topics in the following categories of MDM across various industry sectors:

Operational and analytical MDM 
Customer data integration 
Product information management 
Hierarchy management 
Data governance and stewardship 
Data integration and architecture 
MDM return on investment 
Data quality and matching 
Semantic integration 
MDM and data warehousing 

The program will be co-chaired by Wayne Eckerson, author, consultant, and director of TDWI Research, and Jill Dyché, co-founder of Baseline Consulting and co-author of the book Customer Data Integration: Reaching a Single Version of the Truth. “In the past year, the MDM market has moved from orientation to implementation,” says Dyché. “Managers on both the business and IT sides are now in decision-making mode. TDWI’s MDM Insight 2008 is not only rich with experienced content and smart speakers, it’s also extremely well-timed.”

Says Eckerson, “TDWI is excited to deliver a truly unique event geared to IT executives who want to hear about MDM concepts, trends, and technologies from fellow practitioners and who need to accelerate their buying decisions by meeting with key MDM solutions providers in a highly condensed format.”

Qualified IT executives including CIOs, VPs of IT, BI executives, enterprise data architects, and other senior titles will receive a full travel participation package to attend Master Data Management Insight. In addition to the intensive content program, the three-day agenda is highlighted by pre-scheduled meetings between attending executives and technology providers in case study presentations, one-on-one meetings for follow-up discussions, and a product demonstration and meeting area.

IT executives wishing to qualify for a fully hosted invitation should visit

Technology providers interested in sponsorship packages should contact Steve Cissell at 425.277.9135 or

About TDWI

The Data Warehousing Institute™ (TDWI), a division of 1105 Media, Inc., is the premier provider of in-depth, high-quality education and research in the business intelligence and data warehousing industry. TDWI is dedicated to educating business and information technology professionals about the strategies, techniques, and tools required to successfully design, build, and maintain business intelligence and data warehousing solutions.

About PPM Media

PPM Media produces hosted executive-level summits and other specialized business-to-business conferences in IT and other high-growth industries. The company's events enable top corporate decision-makers, vendors, associations, and thought leaders to share knowledge and build partnerships in today's global marketplace.

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