Study reveals successful organizations use dashboards to access KPIs

iDashboards presents Aberdeen’s key results through visually rich, interactive dashboard technology

TROY, Mich., October 17, 2007 -- iDashboards (, the leader in Business Intelligence dashboard software, today announced that it has underwritten the development of a detailed business intelligence study by the Aberdeen Group. This landmark study, “Smart Decisions: The Role of Key Performance Indicators,” is the first of its kind to explore how organizations will “thrive or fail based on their ability to identify, define, track, and act upon Key Performance Indicators (KPIs).” iDashboards has taken the survey results one step further by embedding the survey data into a visually rich and interactive dashboard to help analyze and drill-down through the wealth of information.

To view the study results through a web-based, interactive dashboard visit:

For a complimentary copy of “Smart Decisions: The Role of Key Performance Indicators” visit:

The Aberdeen Group examined more than 350 enterprises in a diverse set of industry sectors for the study. The results show that businesses that embrace a KPI-based initiative are more likely to achieve Best-in-Class performance status, a label the report defines with six key performance criteria. Furthermore, the study reveals that 61% of Best-in-Class companies utilize technology tools such as dashboards to access KPI information, versus 49% of average companies and 37% of laggard companies.

“KPIs are the core of any performance management initiative and are a fundamental element in helping organizations prioritize the alignment of business activity with company activity. Organizations are increasingly utilizing dashboard technology, such as iDashboards, to easily leverage KPIs and act upon them in a timely and intelligent manner,” said David Hatch, research director of Aberdeen Group’s Business Intelligence Practice.

Exploring issues related to KPIs, the report delves into such topics as the process for KPI adaptation, the establishment of a culture of KPI use, the ability for technology enablers to access KPIs, and the use of KPI information to make better-informed business decisions. Finally, the study outlines step-by-step guidelines for companies in all stages of learning and development, from laggard to industry average to best-in-class, as to how to build an organization around a KPI strategy.

“We are pleased to be a part of this pioneering study for business management and decision makers who aspire to improve overall organizational performance,” said Shadan Malik, president and CEO of iDashboards. “By displaying the survey results within a dashboard, readers will better understand how effective data visualization will make the difference between information overload and information insight. Prompt access to KPIs will increase an organization’s ability to make timely and accurate decisions – ultimately increasing its chance for success.”

About iDashboards

Through its award-winning engineering and patented software, iDashboards helps companies leverage information assets through visually rich, real-time and personalized business intelligence dashboards to analyze, track, and drill-down through a wealth of information. iDashboards’ global customer base consists of organizations ranging from large, Fortune 500 companies to small and medium-sized businesses, all of which are making well-informed business decisions more quickly with the help of iDashboards. The company is privately held and headquartered in Troy, Michigan. To find out more about iDashboards’ solutions, please call (248) 952-0840 or visit

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