ORLANDO, Fla., October 15, 2007 -- The 10th annual International Business Rules Forum™, the worldwide conference of record for the business rules industry, opens October 21st here as the industry’s experts, consultants, user organizations and vendors gather to explore the role of business rules in Enterprise Decision Management (EDM) and allied fields including Service-Oriented Architecture (SOA), Business Process Management (BPM), Business Intelligence (BI), Compliance and Legacy Modernization.

The Business Rules Forum conferences, including the Business Rules Forum, the Rules Technology Summit, and RulesExpo, will be held October 21-25 at the Buena Vista Palace. Registration information is available at www.businessrulesforum.com.

Stephen D. Hendrick, IDC’s Group Vice President of Application Development and Deployment Research, one of the leading industry analysts following rule and EDM technologies, will deliver a keynote address entitled, “Intelligent Decision Automation: The Key to Business Process Optimization,” on Wednesday, October 24 at 9:00 a.m. Mr. Hendrick’s session will bring together IDC research regarding key metrics, opportunities, and issues driving the business rules and EDM market and their implication for business process optimization.

Industry sectors represented at this year’s Conferences include insurance, financial services, government, healthcare, utilities, manufacturing, transportation, tourism, consulting and information technology. This year’s Conferences will feature more than 50 sessions, including five tracks of highly informative presentations and panel discussions on what it takes to achieve success with business rules and enterprise decisioning. Senior technical and management speakers will be featured from the private sector, government, consulting, standards groups and industry-leading vendor organizations.

This year’s presenters will include noted experts and authorities such as John Rymer, Sandy Kemsley, Richard Soley, Neil Raden, Roger Burlton, Jim Sinur, Raymond Pettit, John Parkinson, John Elder, Ronald G. Ross and Hugh Taylor. Among the organizations presenting case studies are Blue Cross Blue Shield of Minnesota, Dell Financial Services, Fannie Mae, Freddie Mac, the IRS, Microsoft, PNC Bank, Travelers Insurance, Walt Disney Parks & Resorts and Washington Mutual.

About Business Rules Forum

Founded in 1997, the International Business Rules Forum is the conference of record for the business rules industry and organizations that use and develop enterprising decisioning tools and services. This year’s 10th Forum will be the world’s largest single event focused exclusively on successfully using rules and EDM technologies to build agile applications and high value-add business solutions. The Business Rules Forum 2007 will consist of several simultaneous events, including the Business Rules Forum and Rules Technology Summit conferences, and the RulesExpo product and vendor showcase, and – new this year – Fun Labs!, a program that enables attendees to test-drive the vendors' rule and decisioning tools on laptops using facilitated case studies provided by the vendors. Major sponsors and endorsing organizations include Corticon, Business Rule Solutions, LLC, CGI, EcomNets, Experian, Fair Isaac, ILOG, OMG, Pegasystems and RuleArts. Media sponsors for 2007 include BPTrends, Business Intelligence Network, Business Rules Community, eBizQ, Government Technology, Network World, Requirements Networking Group (RQNG), The Data Administration Newsletter (TDAN) and Tech Decisions for Insurance. For more information, please visit www.businessrulesforum.com.

Business Rules Forum and Rules Technology Summit are trademarks of the Forum. All other registered trademarks and trademarks mentioned herein are the property of their respective owners.