Experian launches enhanced retail database offering

Experian's Totalvue(SM) Retail drives effective retail marketing investments through integrated campaign management capabilities and analytical reporting suite

SCHAUMBURG, Ill., Oct. 22, 2007 -- Experian Inc., a global information solutions company, today announced the launch of its enhanced retail marketing database offering, Totalvue Retail. Totalvue Retail helps marketers make sound investments across their different channels by providing analysis of all marketing efforts within the database along with increased ROI measurement and reporting.

It is critical that each investment decision marketers make be the most effective one possible. Totalvue Retail helps marketers better understand where and how customers prefer to shop by compiling and tracking their purchase behavior across the entire business. Totalvue Retail integrates this single customer view with an advanced business reporting suite that mines the database to help marketers better understand the performance of campaigns, products and channels in order to improve and increase marketing ROI.

"Our customers are sophisticated shoppers that move fluidly across channels," said Scott Sanborn, chief marketing officer for RedEnvelope, "and Experian helps us understand their preferences allowing us to optimize our marketing mix and strategy accordingly."

Totalvue Retail takes the complexity out of campaign management and measurement by providing seamless interaction between the marketing database and online marketing efforts, while identifying and reporting on customer responses across various Internet promotions, catalogs, direct mail, call centers and stores. Combined with Experian's dedicated staff of consultants and predictive modeling experts, Totalvue Retail gives retailers a complete, integrated offering that helps them build actionable customer segmentation systems, customer-relevant contact strategies and media buying plans that maximize their marketing investments.

"Retail marketers are under enormous pressure to deliver value with every customer interaction, requiring them to better understand their customers today, predict what they'll want tomorrow and turn these interactions into long-term relationships," said Kevin Schwartz, senior vice president and general manager of Database Marketing Services for Experian. "Totalvue Retail integrates Experian's technology, people and processes into a single offering that helps marketers build better strategies by making the right marketing investments across their entire business."

For more information on Totalvue and Experian's other database products and services, please visit

About Experian

Experian(R) is a global leader in providing information, analytical and marketing services to organizations and consumers to help manage the risk and reward of commercial and financial decisions. Combining its unique information tools and deep understanding of individuals, markets and economies, Experian partners with organizations around the world to establish and strengthen customer relationships and provide their businesses with competitive advantage. For consumers, Experian delivers critical information that enables them to make financial and purchasing decisions with greater control and confidence. Clients include organizations from financial services, retail and catalog, telecommunications, utilities, media, insurance, automotive, leisure, e-commerce, manufacturing, property and government sectors.

Experian Group Limited is listed on the London Stock Exchange (EXPN) and is a constituent of the FTSE 100 index. It has corporate headquarters in Dublin, Ireland, and operational headquarters in Costa Mesa, Calif., and Nottingham, UK. Experian employs approximately 15,500 people in 36 countries worldwide, supporting clients in more than 65 countries. Annual sales are in excess of $3.8 billion.

For more information, visit the Group's Web site at

Experian and the marks used herein are service marks or registered trademarks of Experian Information Solutions, Inc. Other product and company names mentioned herein may be the trademarks of their respective owners.

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