SANTA CLARA and SAN MATEO, Calif., Oct. 22 /PRNewswire/ -- Exeros(R), Inc., an innovator in automated data relationship discovery software, and Siperian, developers of a leading master data management (MDM) platform, today announced they have entered into a strategic partnership to accelerate the MDM deployment process and to deliver customers faster time to value. The Companies plan to jointly market Exeros Discovery(TM) and Siperian MDM Hub(TM) in order to automate the discovery, documentation and validation of data relationships, business rules, transformations and data inconsistencies within and across an organization's data sources.

"Siperian's open architecture allows our customers to integrate the existing best-of-breed tools that they have standardized on within their organization," said Anurag Wadehra, vice president, Marketing and Product Management, Siperian. "The combination of automated data source rationalization analysis and downstream relationship discovery analysis offers customers an innovative, best-of-breed approach to enterprise-wide master data management enabling them to accelerate the definition of target data models and create solid cleansing, transformation, validation, and matching rules."

By automating the discovery of business rules and data inconsistencies within and between data sources, Exeros Discovery significantly reduces manual data analysis. The output of this automated analysis is then used to establish the target data model, business rules and the transformations that are managed by Siperian MDM Hub. With its flexible data model, configurable rules, and open product architecture, Siperian MDM Hub is able to not only minimize the upfront adoption and implementation costs but also improve their customer's return on investment.

"MDM projects can be time-consuming because several data sources will need to be integrated with the MDM Hub," said Todd Goldman, vice president of marketing, Exeros. "Our partnership with Siperian accelerates time to deployment, making MDM deployments fast, feasible, and cost-justified. As a result, our customers now have the ability to establish quick project success that can deliver rapid implementation and substantial ROI."

About Exeros

Exeros, the leading data relationship discovery and management company, helps organizations accelerate time to market for their data governance initiatives. Exeros' customers include some of the world's largest financial institutions including investment banks, credit card issuers, and insurance and financial management firms. The company's innovative data relationship discovery engine and analyst work bench, Exeros Discovery, are the most advanced and complete solutions for discovering business rules, data lineage, hidden sensitive data and unknown data inconsistencies buried in corporate data sources. For more information, call: 408-919-0191; email: info@exeros.com, or visit http://www.exeros.com.

About Siperian, Inc.

Siperian, Inc. is an innovative provider of the most flexible master data management platform. Siperian helps companies unify critical data about customers, products and organizations -- and delivers the most reliable, complete views of this data within existing business processes. Siperian MDM Hub(TM) offers the next generation of architectural flexibility for managing all types of master data with an integrated, model-driven software platform that adapts to your business requirements -- and delivers rapid return on investment on critical projects today while evolving to a complete enterprise master data management platform. Siperian enables rapid implementation and has earned the company its reputation for leadership and proven success by meeting the complex requirements of market-leading companies in Financial Services, Health & Life Sciences, High-Tech, Manufacturing, Communications and Media. With corporate headquarters in San Mateo, California, Siperian has offices throughout the United States and in Toronto, Canada, and an EMEA office in London. Visit them at: http://www.siperian.com or call 1-866-747-3742.

Siperian and Siperian MDM Hub are trademarks of Siperian, Inc. The names of actual companies or products mentioned herein may be the trademarks of their respective owners.