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Bristol-Myers Squibb to leverage ASI for business intelligence and analytics

KING OF PRUSSIA, Pa., May 5, 2008 -- Today ASI Business Solutions, Inc., the pioneers of Precision Intelligence™ formally announced that Bristol-Myers Squibb (NYSE:BMY) has joined the ranks of those pharmaceutical companies who rely on ASI’s solutions to optimize sales force effectiveness and increase market share.

The selected combination of ASI software will provide BMS US Pharmaceuticals organization the ability to assess their sales and marketing activities using real time data, identify areas that require immediate attention and deliver consistent interpretation of the data that provides a framework for success. In addition, ASI will also provide a comprehensive set of support services to reduce the costs required for operation.

ASI’s solution is role based, making it not only a valuable business tool for the field sales force and home office, but also managed markets. A critical success factor for the Managed Care Account Executive is the ability to work with the sales organization to maximize product access.

“Our partnership with ASI in building an integrated Reporting and Analytics Tool capabilities will enhance our communication effectiveness with our sales partners in driving overall product performance,” said John Bardi, Vice President of USP Managed Market Sales.

“This improves our ability to quickly evaluate our business and rapidly make changes,” said Murdo Gordon, Vice President, East Area, Cardiovascular and Metabolics. “It was also imperative that we work with a company who truly understands pharmaceutical sales and marketing. After extensive evaluations we found that ASI had the experience, functionality and real time analytics to drive business forward.”

“Because of ASI’s architecture, we have the ability to take massive amounts of data from unlimited sources and deliver the information in one solution to all users without the need to be connected to a server,” said Mike KinKade, Director of Business Intelligence Systems.

Jim Alonso, CEO of ASI said “By implementing our advanced analytic and reporting solutions, BMS will be able to take advantage of our tightly integrated, powerful and highly actionable business management tools designed to alert, inform and guide their business. We are pleased to have been chosen by BMS for their business intelligence needs and look forward to supporting their business vision.”

About Bristol-Myers Squibb

Bristol-Myers Squibb Company is a global biopharmaceutical and related health care products company whose mission is to extend and enhance human life.

About ASI Business Solutions, Inc.

Since 1990, ASI Business Solutions, Inc. www.asi-solutions.com has been designing and delivering innovative solutions for Pharmaceutical Sales and Marketing organizations. Their knowledge, experience, and devotion to designing the best solutions have kept their loyal customers ahead of the competition. ASI prides itself on innovation and truly delivering solutions that address the business needs of their customers.



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