Today, higher education institutions consider attracting and keeping qualified students to be a top priority and major challenge given budget constraints, competition from other schools, and Internet-savvy prospective students that expect immediate access to information. The RightNow Higher Education solution helps learning institutions attract and retain students by providing staff with a single view of each student, including all interaction history, which enables highly personalized service. In addition, RightNow helps schools to provide immediate, online access to a wide range of information, such as financial aid details, registration requirements and housing. The RightNow solution also includes guides to help drive and track recruiting efforts.

For example, the University of South Florida (USF) uses RightNow to manage student and support interactions across all student touch points including phone, email, web and chat. With RightNow, USF has saved approximately $500,000 over three years while student population grew 10 percent. USF also uses RightNow to automatically distribute and tabulate satisfaction surveys, capturing valuable feedback from students and employees about university services. USF can then analyze the information gathered to identify areas for service growth.

Using RightNow, Victoria University of Wellington, New Zealand, delivers highly personalized information to a diverse range of prospective students while meeting extremely tight cost constraints. "RightNow has helped us quickly, accurately and cost effectively communicate with prospective students, bolstering our recruiting efforts," said Charles Brooks, the university's international e-marketing manager.

"Universities and colleges are under pressure to develop and maintain relationships with prospects, students, parents, alumni and internal staffs even as their budgets are being reduced," said Danielle Wanderer, vice president of industry and North America marketing at RightNow. "RightNow provides a tailored solution that leverages extensive industry experience and best practices from our more than 140 higher education clients to help institutions recruit, retain, and inform students."

RightNow's annual Higher Education User Group will be held May 12-13, 2008, hosted on campus by RightNow customer University of West Florida (UWF). RightNow is helping UWF support the expansion of its online campus by effectively marketing distance learning services and better serving current students via phone, email, web and online chat.

About RightNow Technologies

RightNow (Nasdaq: RNOW) delivers the high-impact technology solutions and services organizations need to cost-efficiently deliver a consistently superior customer experience across their frontline service, sales and marketing touch-points. Approximately 1,800 corporations and government agencies worldwide depend on RightNow to achieve their strategic objectives and better meet the needs of those they serve. RightNow is headquartered in Bozeman, Montana. For more information, please visit http://www.rightnow.com.

RightNow is a registered trademark of RightNow Technologies, Inc. NASDAQ is a registered trademark of the NASDAQ Stock Market.