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SAS in leaders quadrant for customer data mining applications

CARY, NC, July 03, 2008 -– SAS, the leader in business intelligence and analytics, is in the Leaders quadrant of Gartner Inc.’s Magic Quadrant for Customer Data Mining Applications , which it considers recognition for its success using descriptive and predictive analytics supporting marketing, sales and service functions to solve business problems.

According to Gartner, Leaders are vendors that can meet the majority of requirements for most organizations. Not only are they suitable for most enterprises to consider, but they also have a significant effect on the market's direction and growth.

Hundreds of companies globally – including American Honda Motor Co., Daimler Chrysler, The Dow Chemical Co., Eli Lilly and Company¸ Hartford Life, Healthways, RCI Global Vacation Network, Telstra AP, Verizon Wireless, and The World Wildlife Fund – use SAS® data mining for CRM initiatives.

"In turbulent economic times, organizations making multimillion-dollar decisions must use the best software solutions and tools at their disposal to reach decisions,” said Jim Davis, Senior Vice President and Chief Marketing Officer at SAS. “We are in our 32nd year supplying analytics, adding deep industry knowledge and delivering proven results. Customers count on SAS for innovative solutions that solve business problems and reveal new opportunities.”

The world's most powerful data mining solutions – which include SAS Enterprise Miner™, SAS Text Miner, SAS Model Manager, and SAS Scoring Accelerator for Teradata – allow organizations to explore large quantities of data and discover relationships and patterns that lead to proactive decision making. Today’s news follows 2008 announcements of significant enhancements to award-wining SAS Enterprise Miner; SAS software’s in-database capabilities with partner Teradata; and SAS’ acquisition of Teragram to enhance SAS’ own robust text mining capabilities.

SAS® Customer Intelligence Solutions Powered by Predictive Analytics The SAS Customer Intelligence solution suite includes SAS Marketing Automation, SAS Marketing Optimization, SAS Real-Time Decision Manager, SAS for Customer Experience Analytics, SAS Digital Marketing, SAS Interaction Management, SAS Web Analytics, and SAS for marketing performance management.

SAS offers other targeted business solutions that support enterprise intelligence, financial intelligence, supply chain intelligence and more, with turnkey solutions for vertical markets including financial services, life sciences, healthcare, retail and manufacturing. Many of these and others are available as SAS Solutions OnDemand.

The SAS Enterprise Intelligence Platform provides an integrated environment for predictive analytics and descriptive modeling, using BI to open the world of SAS Analytics to all types of users.

About the Magic Quadrant

The Magic Quadrant is copyrighted 2008 by Gartner, Inc. and is reused with permission. The Magic Quadrant is a graphical representation of a marketplace at and for a specific time period. It depicts Gartner's analysis of how certain vendors measure against criteria for that marketplace, as defined by Gartner. Gartner does not endorse any vendor, product or service depicted in the Magic Quadrant and does not advise technology users to select only those vendors placed in the "Leaders" quadrant. The Magic Quadrant is intended solely as a research tool and is not meant to be a specific guide to action. Gartner disclaims all warranties, express or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

About SAS

SAS is the leader in business intelligence and analytical software and services. Customers at more than 44,000 sites use SAS software to improve performance through insight from data, resulting in faster, more accurate business decisions; more profitable relationships with customers and suppliers; compliance with governmental regulations; research breakthroughs; and better products and processes. Only SAS offers leading data integration, storage, analytics and business intelligence applications within a comprehensive enterprise intelligence platform. Since 1976, SAS has been giving customers around the world The Power to Know® .



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