CHICAGO, IL, 09/18/08 -- SPSS Inc. (Nasdaq: SPSS), a leading worldwide provider of Predictive Analytics software and solutions, today announced that its customer Cablecom GmbH, the largest cable network operator in Switzerland, won first place in the Customer Strategy category of the Gartner & 1to1 Customer Awards program.[1] SPSS Predictive Analytics provided the technological ingenuity that enabled the success of the program.

Cablecom, which serves more than 73 percent of the Swiss Cable TV market, relies on SPSS Predictive Analytics to protect its market dominance and succeed in a highly competitive industry. By using the SPSS Predictive Analytics Solution, Cablecom is able to immediately identify customers at risk of churn, optimize its customer contact strategy, decrease customer acquisition costs and improve its overall customer satisfaction.

The use of SPSS Predictive Analytics software -- data collection, data mining, text mining and predictive enterprise services platform -- enables Cablecom to maximize the value of each customer interaction by capturing customer opinions, predicting their behaviors and automating decision making by integrating these results into business processes.

By using SPSS Predictive Analytics, Cablecom has continuously seen customer churn rates decrease from 19 percent to 2 percent. When text mining software was added, Cablecom posted a 53 percent turnaround of its unsatisfied customers. It also identified the points at which customers would likely churn and now employs more one-to-one customer contact that pre-emptively resolves any complaints and increases satisfaction.

Federico Cesconi, head of analytical CRM at Cablecom, said, "We are excited to accept the Gartner & 1to1 Customer Award as it validates Cablecom's strategy of truly understanding our customers and exceeding their expectations. In the highly competitive telecommunications industry, the use of the SPSS Predictive Analytics Solution is a proven advantage to quickly and easily unlock the value of our enterprise data and improve our top and bottom lines."

Nominees were evaluated in seven categories on the implementation and results of their strategic initiatives. The joint awards program from leading industry analyst firm Gartner Inc. and 1to1 Media, a division of Peppers & Rogers Group, was introduced this year to establish a standard of excellence for customer-focused organizations and honor those organizations that have recently implemented a successful customer-based business strategy with resulting business impact.

Martha Rogers, Ph.D., founding partner of Peppers & Rogers Group, said, "The Gartner & 1to1 Customer Award winners understand that customers are a company's most valuable asset, and by investing in technology that improves these relationships organizations create near-term profits, and long-term value. Cablecom has proven that its deployment of the SPSS Predictive Analytics Solution drives success and improves the entire customer life cycle."

Added Jack Noonan, chairman, president and CEO of SPSS, "Cablecom is most deserving of the Customer Strategy Gold Award and we join Gartner and 1to1 Media in saluting its accomplishments. Cablecom is a terrific example of how organizations in industries worldwide unleash the power of Predictive Analytics to not only acquire, grow and retain valuable customers, but also detect fraud and reduce risk. Predictive Analytics continues to demonstrate its positive impact on daily business processes and its ability to significantly drive ROI."

SPSS was also recently positioned in the "Leaders" quadrant of Gartner Inc.'s "Magic Quadrant for Customer Data-Mining Applications."[2] Organizations look to the Magic Quadrant to help determine which technology providers to consider when evaluating software investments. "Leaders" are defined by Gartner as "vendors that can meet the majority of requirements for most organizations. Not only are they suitable for most enterprises to consider, but they also have a significant effect on the market's direction and growth."

About the Gartner Magic Quadrant

The Magic Quadrant is copyrighted 2008, by Gartner Inc. and is reused with permission. The Magic Quadrant is a graphical representation of a marketplace at and for a specific time period. It depicts Gartner's analysis of how certain vendors measure against criteria for that marketplace, as defined by Gartner. Gartner does not endorse any vendor, product or service depicted in the Magic Quadrant, and does not advise technology users to select only those vendors placed in the "Leaders" quadrant. The Magic Quadrant is intended solely as a research tool, and is not meant to be a specific guide to action. Gartner disclaims all warranties, express or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

About SPSS Inc.

SPSS Inc. (Nasdaq: SPSS) is a leading global provider of Predictive Analytics software and solutions. The company's Predictive Analytics technology improves business processes by giving organizations forward visibility for decisions made every day. By incorporating Predictive Analytics into their daily operations, organizations become Predictive Enterprises -- able to direct and automate decisions to meet business goals and achieve a measurable competitive advantage. More than 250,000 public sector, academic and commercial customers rely on SPSS technology to help increase revenue, reduce costs and detect and prevent fraud. Founded in 1968, SPSS is headquartered in Chicago, Illinois. For additional information, please visit www.spss.com.

[1]The identification of a Gartner Award winner is not an endorsement by Gartner of any vendor, product or service.

[2]"Magic Quadrant for Customer Data-Mining Applications" by Gareth Herschel, Gartner Inc., July 1, 2008.