WALTHAM, Mass., Oct. 7, 2008 -- Oco, Inc., a leading Software-as-a-Service (SaaS) provider of business intelligence (BI) and data integration solutions, announced today that Welch's, a leading food and consumer packaged goods company, has extended its use of Oco's solution. The solution's new reporting functionality addresses two key areas-it opens up the solution to Welch's transportation carriers for increased collaboration, and it now provides Welch's with detailed analysis of fuel costs, which is an escalating component of Welch's transportation costs.

"After evaluating other BI products we selected Oco because we wanted a proven solution that will drive a rapid return and can be deployed within weeks," said Bill Coyne, director of purchasing and logistics for Welch's. "We are gaining greater visibility into cost-savings opportunities, which is especially important in light of rising fuel and transportation costs. Additionally, by extending Oco's reporting to our carriers, we are sharing on-time delivery metrics to drive improved customer satisfaction. Oco's intuitive user interface will allow our carriers to easily adopt the system; within our company, we say that it is as easy to use as Google."

The initial deployment of the Oco solution integrated data from three different source systems including the Oracle E-Business Suite, providing visibility into details about invoices, shipments, orders, and associated costs. The extended solution provides Welch's with a detailed breakdown of fuel and other key transportation charges. Charges can be analyzed by carrier, customer, type of shipped product, shipping lane, geographic area, and mode of transportation.

Additionally, Welch's is rolling out the solution to enable supply chain collaboration with carriers to report on actual delivery performance, a measurement that affects how Welch's is viewed by its own customers. Welch's can now produce carrier scorecards and compliance reports, enabling it to quantify carrier performance and gain better understanding of customer service metrics. Since Oco's pricing model is not based on per-seat or per-user charges, but rather a fixed price, it encourages companies to extend the Oco solution to as many users as possible.

"We are pleased that Welch's is finding new ways to streamline operations using our BI solution to not only obtain detailed information on all aspects of transportation charges, but also to collaborate with its supply chain partners to create scorecards and improve its customer satisfaction ratings," commented William Copacino, president and CEO of Oco, Inc. "Many companies have been interested in Oco's supply chain management reporting solution since it will enable them to reduce costs, improve operational performance, and extend visibility to their supply chain partners."

About Welch's

Welch's is an agricultural cooperative, owned by its grape growers, and is the world's leading marketer of Concord and Niagara grape-based products, including grape juice and jelly. The company produces a variety of other fruit-based products, including 100% juices, juice cocktails, and drinks in the following forms: single serve, bottled, refrigerated, and frozen and shelf-stable concentrates. Welch's also produces a number of fruit spread products under both the Welch's and BAMA brand names. In addition to the variety of products Welch's sells in the U.S., the company also markets more than 300 products in some 50 countries and territories around the globe. Welch's Web site can be found at http://www.welchs.com.

About Oco, Inc.

Oco’s business intelligence solutions provide essential business visibility, delivering an integrated set of actionable reports and key performance indicators (KPIs) from multiple data sources to any user in just weeks. Oco’s comprehensive solutions dramatically reduce the timeframe, cost and risk of traditional business intelligence implementations with deployment on a fixed-cost, fixed-time basis and a money-back guarantee.

For more information about Oco, please visit www.oco-inc.com.

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