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SAS® for Mobile Interaction: TMC Product of the Year

Mobile marketers apply SAS’ award-winning predictive analytics – results in honors from INTERNET TELEPHONY and Customer Interaction Solutions

CARY, N.C., May 28, 2009 -- Every aspect of the customer experience affects satisfaction in the hotly competitive mobile voice and data services market. For addressing this growing need, SAS for Mobile Interaction was named Communications Solutions Product of the Year by TMC. SAS is the leader in business analytics software and services.

“As competition and convergence increase, networks reduce costs and optimize revenues by offering new products and services to current customers,” said Jeff Levitan, General Manager, SAS Customer Intelligence. “SAS for Mobile Interaction’s e-mail and text messaging make it easy to leverage cost-effective, one-to-one channels.”

Developed in 2008, SAS for Mobile Interaction combines capabilities from SAS Digital Marketing and SAS Marketing Automation to improve customer intimacy via mobile devices. One example of this implementation is with VOCEL’s Interactive Messaging gateway, a next-generation mobile messaging platform that delivers compelling mobile experiences which motivate users to take action. This union of analytical campaign management with mobile multimedia marketing – part of SAS’ multipartner strategy – unlocks vast new possibilities for customer feedback, dynamic preloads, intelligent offers and social networking. This SAS Customer Intelligence solution, created in cooperation with mobile content providers, is letting mobile marketers apply SAS’ award-winning predictive analytics to improve campaign results.

“The Product of the Year Award exemplifies the best this industry has to offer. With hundreds of applications this year, the judging process was difficult. SAS demonstrates a commitment to quality and the continued development of the communications industry,” said Greg Galitzine, TMC Group Editorial Director. “SAS deserves this distinction and I look forward to seeing other innovative solutions from them as they continue to contribute to the future of the communications industry.”

Digital Marketing for Mobile Devices

By enabling delivery of customized promotional offers on mobile devices, SAS gave marketing more power to reduce churn and generate additional revenues from data, content and application services. Before, marketers communicating offers using Short Message Service (SMS) couldn’t gauge campaign effectiveness. SAS predictive analytics help executives assess actual results against predicted ones – even before launching a new campaign. Such insights let operators deliver the right offers to the right people. SAS for Mobile Interaction alerts operators when their offer arrives, whether it is opened or read, and resulting orders so campaigns can be adjusted as needed.

SAS’ other targeted business solutions support enterprise intelligence, financial intelligence, supply chain intelligence and more. SAS turnkey solutions for vertical markets include financial services, life sciences, healthcare, retail and manufacturing as well as telecommunications.

About SAS

SAS is the leader in business analytics software and services, and the largest independent vendor in the business intelligence market. Through innovative solutions delivered within an integrated framework, SAS helps customers at more than 45,000 global sites improve performance and deliver value by making better decisions faster. Since 1976 SAS has been giving customers around the world THE POWER TO KNOW®.

SAS and all other SAS Institute Inc. product or service names are registered trademarks or trademarks of SAS Institute Inc. in the USA and other countries. ® indicates USA registration. Other brand and product names are trademarks of their respective companies. Copyright © 2009 SAS Institute Inc. All rights reserved.



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