KING OF PRUSSIA, Pa., July 29, 2009 -- Health Market Science today announced the launch of CompleteView(TM), their much anticipated product for the master data management market. The CompleteView offering will be available to all healthcare segments including life sciences, payer, pharmacy benefits management and pharmacy. CompleteView is the only full service offering available for complete customer master data management.

CompleteView delivers the people, processes, software and governance necessary to build and maintain a client's Golden Record(TM) for each practitioner, organization and the affiliations between them. Customers benefit from little to no overhead maintaining their customer master.

With the HMS professional services team managing the full process from end to end, the customer's only requirement is loading the customer master back into the core systems. This frees up client resources and reduces unneeded stress that surrounds customer data management today.

Zach Henderson, VP of Marketing, Product Development & Analytics shared, "CompleteView builds on HMS' long experience of creating the industry leading health care professional master file. The industry came to HMS, searching for a full solution to address increased compliance and operations needs. The HMS team has delivered."

Recent investments in an innovative technology platform have enabled Health Market Science to produce this healthcare solution which addresses the specific needs of the healthcare industry, backed by a strong team of experienced professionals who are fully trained in healthcare customer master maintenance.

About Health Market Science

Health Market Science is the leading source for healthcare provider data and advanced analytics in the United States. Health Market Science has developed unique technology and expertise to continuously acquire, analyze, and integrate over 2,500 distinct data sources to create and maintain the single most comprehensive and accurate source of healthcare provider information available today.

Serving all segments of healthcare, including pharmaceutical manufacturers, biotechs, device manufacturers, payers, providers, and pharmacy chains, Health Market Science is the only company that offers claims information, advanced analytics and the master data management data and solutions that powers them. This unique combination results in dramatically higher data accuracy and reliability, enabling our customers to increase revenues, drive operational efficiencies, achieve regulatory compliance, and maximize market opportunities.

Recognized on the Inc. 500 and Deloitte's Technology Fast 50 Program as one of the fastest growing private companies in the United States, our more than 200 customers include all of the top 20 pharmaceutical manufacturers, 10 of the 15 largest device manufacturers, 3 of the top 4 pharmacy benefit managers and 3 of the top 5 pharmacy chains. Health Market Science is a privately held company located in King of Prussia, PA. For more information, visit www.healthmarketscience.com/completeview or contact Linda Simovic at 610-994-5246.

SOURCE Health Market Science