WALTHAM, Mass., Aug 18, 2009 -- Oco, Inc., a leading Software-as-a-Service (SaaS) provider of business intelligence (BI) and data integration solutions, announced today that Cradles to Crayons, a Boston-based nonprofit organization that provides clothing, toys and supplies to children in need, has successfully deployed Oco's business intelligence solution for advanced reporting and analytics.

"The Oco solution was up and running within a matter of weeks, so we were able to see the business benefits right away," said Lynn Margherio, CEO and founder, Cradles to Crayons. "The solution enables us in real-time to understand the key performance metrics for our business. This capability has proven invaluable to our organization. Before we had the Oco solution, viewing the information contained within our databases was a painful and time-consuming process that taxed our limited staff resources. After implementing Oco's BI solution, in seconds we can find the answers to just about any question we have. By integrating our data from multiple sources, Oco enables us to target our efforts more effectively to areas that need attention, uncover the most urgent needs, and free up our staff to focus on our core business."

Cradles to Crayons uses Oco's analytics to obtain visibility across its operations in Boston and Philadelphia and generate reports on operational and financial performance. Management uses these analytics to improve services, more effectively allocate volunteers, understand order patterns, forecast supplies that will be needed and provide support for fundraising efforts.

"The use of Oco's BI and analytics solution by Cradles to Crayons demonstrates the flexibility and broad-based appeal of our solutions," said William Copacino, president and CEO, Oco, Inc. "We're pleased to be able to play a part in improving the efficiency of Cradles to Crayons' operations and helping them gain new insights from the analytics and complete views of their data which we provide."

Oco offered its business intelligence solution and consulting services on a pro-bono basis to help the nonprofit organization more effectively service children in the greater Boston and Philadelphia areas.

About Cradles to Crayons

Founded in 2002, Cradles to Crayons (C2C) is an innovative Quincy-based nonprofit organization that equips homeless and in-need children with the basic essentials they need to feel safe, warm, ready to learn and to feel valued. While meeting the immediate needs of low-income children, C2C also sets a foundation for lasting change by providing meaningful, tangible volunteer opportunities to thousands of individuals and hundreds of organizations each year.

Over the course of our seven years, C2C has helped over 150,000 Massachusetts children with packages of goods that are hand-picked by caring volunteers to meet a child's specific needs. Over 35,000 volunteers have been engaged in our process. C2C has distributed over 70,000 backpacks to kids in need. We have formulated partnerships with over 400 social service partners to help identify children most in-need. In 2008 alone, C2C mobilized more than 300 children's product collection drives and engaged over 7,500 volunteers. Packages went to 40,000 children last year, across Boston and eastern Massachusetts.

About Oco, Inc.

Oco is a leading provider of Software-as-a-Service (SaaS)-based business intelligence (BI) and data integration solutions. The company provides complete BI solutions to customers such as Casual Male, Dunkin' Brands, Fidelity Investments, Office Depot and Welch's. Oco's unique business-centric approach to BI helps companies solve targeted business issues, achieve ROI within 90 days and triple their return on investment. Leveraging a library of best-practice analytics, pre-built data models, and patented technology, Oco's SaaS-based solutions are delivered in a fraction of the time, at a fraction of the cost of traditional solutions, with fewer IT resource requirements than traditional approaches. In addition to its own product portfolio, Oco also offers an on-demand BI solution through its partnership with SAP BusinessObjects. Oco was founded in 1999 and its headquarters are in Waltham, Mass.

More information about Oco can be found at www.oco-inc.com.

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