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ProClarity sets new standard in business intelligence with revolutionary new product

ProClarity(R) Analytics Platform 6 offers an unparalleled level of productivity by enabling users to quickly and easily combine historical analysis, real-time reporting, modeling, planning and collaboration from a single application

ORLANDO, Fla., Sept. 29, 2004 -- ProClarity Corporation, a leading provider of analytic application technology for the enterprise, today announced release 6 of the ProClarity(R) Analytics Platform from the 2004 PASS Symposium event in Orlando, Florida. The release of ProClarity Analytics Platform 6 marks a significant increase in the speed at which enterprise organizations are able to build analytic applications and provide valuable business knowledge to employees. ProClarity 6 is an enterprise-class analytic platform designed to enhance IT productivity and performance, while providing organizations with a comprehensive understanding of corporate operations and the tools for proactive business management.

"ProClarity 6 enables our customers to comparatively analyze both historical and current business information. This in turn provides them with complete visibility of their operations and allows them to make collaborative, fact-based decisions that ultimately result in business success," said Scott Stein, COO for Thorogood Associates. "We look forward to leveraging the broad analytic capabilities of ProClarity 6 for the benefit of our clients' businesses."

Perhaps the most significant enhancement to the ProClarity 6 product family is the addition of real-time analytic capabilities which are provided by the ProClarity Live Server, a middle-tier server that provides 'live' and persistent connections to a multitude of data sources. ProClarity Live Server maintains data consistency and security by providing a centralized point of control for all information. By enabling both read and write capabilities to data sources in the familiar Excel environment, ProClarity Live Server promotes effective team planning and enables rapid updates of critical operating systems.

Available in November 2004, ProClarity 6 includes the following new products and enhancements:

-- Addition of ProClarity Live Server provides real-time analytic capabilities to enable faster decision making and more effective planning

-- Connection to multiple data sources without having to move or physically integrate the data makes it significantly faster to build user-friendly analytic applications

-- Use of Microsoft(R) Excel as the primary interface leverages familiar spreadsheet functions to increase productivity and foster user adoption

-- Addition of new actionable Key Performance Indicators (KPIs) that include attributes such as goal, status and trend make rich analysis of historical data significantly easier with ProClarity Analytics Server

-- New graphical indicators including stop-lights, gauges, and arrows provide powerful "at a glance" monitoring of KPIs and business metrics from all ProClarity clients

-- New ProClarity Performance Map visualization, based on heat mapping technology, helps users synthesize information by marrying elements of size, space and color to provide a cohesive "map" of business performance

-- Addition of new features in ProClarity for Reporting Services including automated business chart creation and an "Export to RDL" add-in for ProClarity Professional

-- Extensive support for Microsoft SQL Server 2005 (Beta 2)

"SQL Server's business intelligence goal is to provide organizations with tools to help them operate more successfully," said Bill Baker, general manager of SQL Server Business Intelligence at Microsoft Corporation. "ProClarity Analytics Platform 6 helps users more rapidly understand large amounts of data and make more tactical, fact-based business decisions. With its support for Microsoft technologies, ProClarity provides SQL Server customers with one of the most effective business intelligence solutions available."

The new features in ProClarity 6 provide organizations with a comprehensive vision of historical performance data, as well as insight into how their business is currently operating. These capabilities enable more effective planning and faster, fact-based decision making for future business success.

"The advancements we've made with ProClarity 6 are directly in line with the needs of today's analytic application customers; rapid solution delivery, faster understanding of complex information and total cost of ownership are their primary concerns," said Bob Lokken, President and CEO for ProClarity. "ProClarity 6 allows organizations to effectively plan their course for the future by comparatively analyzing real-time information in relation to historical performance data, all at an extremely reasonable price point. This is by far the biggest release in the history of our company, and we anticipate that it's going to have a considerable impact on the business intelligence industry. No other application provides such a comprehensive analytic solution."

For a self-running demonstration of ProClarity 6, please visit: http://www.proclarity.com/demo

About ProClarity Corporation

ProClarity Corporation's industry-leading application development platform helps customers build sophisticated custom analytic solutions that enable decision makers to make more insightful choices faster. These solutions, based on business processes, decision-making workflows and existing database and software technologies, feature patented visualizations, web-like navigation and powerful calculations to transform information into individual understanding. Headquartered in Boise, Idaho, ProClarity has regional sales and services offices in Europe and Asia-Pacific. Founded in 1995, ProClarity supports more than 1700 customers globally including AT&T, Ericsson, Hewlett-Packard, The Home Depot, Pennzoil QuakerState, Reckitt Benckiser, Roche, Siemens, USDA, Verizon and Wells Fargo. To learn more, visit www.proclarity.com or call 208-344-1630.

ProClarity is a registered trademark, and the ProClarity logo is a trademark, of ProClarity Corporation. Other marks referenced herein are the service marks, trademarks, or registered trademarks of their respective manufacturers.



ProClarity Corporation
Jason Blumberg, 208-319-2269
jblumberg@proclarity.com

At A Glance ProClarity Corporation 
 
Headquarters: Boise, Idaho 
Website: http://www.proclarity.com 
CEO: Robert Lokken 
Employees: 150 

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