Amsterdam NL, March 15, 2010 – BOARD along with their Business Partner, CPMview Consulting, are pleased to announce their latest client, Park Plaza Hotels.

Having reviewed several reporting solutions, Park Plaza Hotels has selected CPMview and Board International for the development of a new set of reporting solutions. The bespoke user-friendly and flexible system will provide Park Plaza Hotels’ management with more detailed performance reporting tools. In addition, for the new Park Plaza Westminster Bridge London and for Park Plaza County Hall London, Park Plaza Hotels is required to provide Profit & Loss Statements on room level. Such high level of detail proved too difficult and laborious for the systems currently used by the company hence Board and CPMview were brought in to assist. The new system will enable the company to focus on key analytics and support its hotel and general management in their decision-making.

Initially the implementation, carried out by CPMview Consulting, will focus on creating a profit & loss account at room level and the top-10 reports used to manage and control the hotels. Once this first step has been completed, the project is likely to extend to areas such as forecasting on a day-by-day basis, segment profitability analysis and sales displacement.

Chen Moravsky, Chief Financial Officer at Park Plaza Hotels says “The ease of use for hotel and general management is one of the main reasons for us to choose BOARD. The software allows us to support different areas of the business with just one tool.”

Moravasky continues: “With CPMview we have a trusted partner that knows our business and understands our challenges. They will work side-by-side with us to implement BOARD. We look forward to finishing the first stage of the project, and continuing the project to further expand our analytic capabilities.”

Rutger van den Berg, Managing Director CPMview Consulting comments “Analytics are key in running a successful hotel. Park Plaza Hotels is very aware of this ..."

Jessica Venturini, Business Development Manager at BOARD International adds “ We are delighted to be working with Park Plaza Hotels and look forward to helping them bring added value to their business. BOARD offers reporting, dashboarding, analysis, consolidation, simulation and planning in a single "programming-free" product, allowing customers to quickly implement integrated BI and CPM solutions."

About Park Plaza Hotels

Park Plaza Hotels Limited is owner, operator and franchisor of hotels in Europe, the Middle East and Africa. The majority of the group’s hotels operate under the Park Plaza Hotels & Resorts brand (part of Carlson Hotels Worldwide), over which the Group has exclusive rights in 56 countries in EMEA, or art’otel, a brand which the company fully owns. Park Plaza Hotels also manage the luxury all-suite Plaza on the River- Club and Residence, London.

Through it strategic partnership with Carlson, one of the world’s largest travel and hospitality companies, Park Plaza Hotels has access to Carlson’s powerful reservation and distribution system, airline partnerships with 20 airlines, loyalty programmes such as goldpointsplusSM for guests and Look To Book® for travel agents and cross-selling opportunities.

There are currently over 35 hotels and aparthotels and nearly 7,000 rooms in the Group’s portfolio. By the end of 2012, the Group’s committed projects and territorial franchise agreements are expected to increase the number of rooms to over 13,000. Projects under development include Park Plaza Marrakech (2010), art’otel marrakech (2010), Park Plaza Nuremberg (2011), art’otel amsterdam (2011) and art’otel london hoxton (2012).

Park Plaza Hotels’ shares are admitted for trading on London’s AIM Stock Market.

Our Brands:

www.parkplaza.com

www.artotels.com

Our Company:

www.parkplazahotels.net

About CPMview Consulting

CPMview Consulting is based in The Netherlands and specialized in improving corporate performance management processes like business planning, budgeting, forecasting, consolidation, reporting and analytics.

CPMview offers a wide range of Corporate Performance Management services to CFO’s and controllers including designing, building, implementing and supporting Corporate Performance Management systems, and helping clients achieve real change in their organization.

For more information about CPMview Consulting go to www.cpmview.com.

About BOARD

Founded in 1994 BOARD International is the provider of the industry’s only programming-free toolkit for rapid and cost-effective development of Corporate Performance Management and Business Intelligence applications. Headquartered in Lugano, Switzerland, BOARD International has additional offices in Germany, Italy, Singapore, United States, UK, Australia and India with distributors in China, Hungary, South Korea, South Africa and a worldwide resellers network.