New version of PivotLink's Saas BI platform engages all business users in analytics and decision-making

Elevates the Role of IT and Empowers Business Users to Ask Any Question of the Data

GARTNER Business Intelligence Summit, Las Vegas, Nevada – Apr 13, 2010 – Many vendors claim to enable the democratization of Business Intelligence, yet “BI for the masses” remains an unfulfilled promise in enterprises where access is limited to small communities of expert BI users. PivotLink, the leading provider of business intelligence (BI) solutions delivered via Software as a Service (SaaS), today unveiled the latest version of its market-leading PivotLink platform that makes analytics available to the rest of the business.

PivotLink provides a comprehensive, scalable, and highly secure business intelligence platform in a Software-as-a-Service (SaaS) model that greatly reduces the cost and complexity of business intelligence. The platform powers roughly 2,000,000 ad hoc reports and dashboards for more than 15,000 PivotLink users each month.

The new 4.3 release of its SaaS BI platform delivers on PivotLink’s vision for the ‘New BI’, an era where everyone is empowered – especially business users who are ultimately responsible for the decisions made using the information. It offers a single platform for quick BI wins at a fraction of the cost of traditional BI systems, putting analytics in the hands of line of business users while elevating the indispensable role IT plays in data governance and management.

“Many vendors tout separate user interfaces as innovation, but in reality they reflect a lack of integration from acquisitions that have propagated user interface silos,” said Dyke Hensen, senior vice president, Product Strategy, PivotLink. “We’re putting an end to disjointed experiences for executives, data analysts and power users. PivotLink’s 4.3 release unifies and seamlessly integrates all these roles into a single, intuitive user experience that encourages data exploration and reveals insights through deeper and deeper analysis.”

Customer Praise

“PivotLink was the right business intelligence solution for our executives to analyze sales and key business drivers,” said Matt Carek, director of Business Intelligence, Webroot. “With this new release, PivotLink is bridging the gap between high level dashboards for our executives and an analysis interface for other users. With the new, intuitive user interface, our internal business users can ask deeper questions of the data. Because of its flexibility and ease of use, we are expanding access to all business managers in the organization. It’s changing the way we use data to drive decisions.”

Carek added, “With PivotLink we can now go beyond basic analysis. By unburdening my team from the mundane tasks of reporting, we’re gaining more time to focus on data quality, data integrity, creating new models and deploying more functionality for the business.”

A Breakthrough for Analytically-Driven Companies

Highlights in the new version of PivotLink’s platform include: Self-service BI – Frees IT to focus on strategic initiatives by empowering all levels of users to build their own dashboards and reports that leverage IT’s best practices, data governance and security efforts. Design dashboard layouts with ease – Easy to build, modify and share secure dashboards on the fly. Users can adjust dashboard views using real-time metric and horizontal axis sliders to fine tune the amount of data displayed.

Tap into multiple data sources – Connectors from PivotLink and its partners allow customers to mash-up business and benchmarking data from other Cloud or on-premise sources.

Integrated visual exploration with filter, pivot and drill capabilities – Enhanced interaction to explore what’s happening in the business, plus drag and drop ad-hoc report view analysis without leaving the dashboards. Multi-tier security – PivotLink’s multi-tier security model exceeds the capabilities of many on-premise BI solutions, offering the utmost assurance and trust in sharing highly-sensitive data. Menu choices, functions and capabilities can be turned on or off based on roles defined in the security model to provision the correct level of functionality and flexibility of the application. PivotLink also remains the only end-to-end SaaS BI service to achieve SAS 70 Type II certification.

Added value from PivotLink partners – Customers benefit from the rapidly growing community of PivotLink partners that are extending the value of PivotLink’s platform with their solutions and services. Learn more at

Adding to its offering breadth, PivotLink recently introduced PivotLink ReadiMetrix, a product family built on the PivotLink platform that allows business users to achieve quick BI wins in the Cloud, on-demand. ReadiMetrix analytical applications combine key performance indicators (KPIs), reports and collaborative dashboards into a single application that eliminates the cost and complexity of traditional on-premise BI systems. PivotLink initially released ReadiMetrix for Sales, ReadiMetrix for Marketing and ReadiMetrix for Human Capital Management (see press release).


Find product information and demos at Join the discussion about the New BI at Follow PivotLink on Twitter @pivotlink and follow the conference using #GartnerBI. PivotLink was named a 2010 CODiE Award finalist in the “Best Business Intelligence and Knowledge Management Solution” category. Other industry accolades include a Business Intelligence “Company to Watch” by InformationWeek Business Technology Network’s Intelligent Enterprise; the “100 Coolest Cloud Computing Products” and top 20 productivity vendors for 2010 from Everything Channel’s CRN; JMP Securities’ “Hot 100: The Best Privately Held Software Companies” (2008 and 2009); and four consecutive years among the top BI providers in Consumer Goods Technology magazine.

About PivotLink Corporation

PivotLink is the leader in on-demand business intelligence, serving customers such as: REI; Novell; Party City; Phoenix Technologies; DHL; CamelBak Products; Car Toys; Guardian Home Care Holdings, Inc; Rossignol; Shaklee; Taleo and Zones. Delivered as a Software as a Service (SaaS) model, PivotLink’s award-winning solutions put affordable, secure and easy-to-use analytic tools into the hands of line of business users, freeing IT to focus on strategic business initiatives. PivotLink is a privately held company backed by Trident Capital, Emergence Capital Partners and StarVest Partners. Visit

About Gartner Business Intelligence Summit

The Gartner BI Summit is the only event designed to provide businesses with the knowledge required to create a visionary business intelligence strategy. This event focuses on the methodologies, strategies, technologies and architectures that will move organizations from the tactics of cost cutting and compliance to increasing their agility and responsiveness, and improving overall business performance. Visit PivotLink and ReadiMetrix are trademarks of PivotLink Corporation. Other product and company names may be trademarks of their respective owners. This press release is for informational purposes only and no offer to buy or solicitation of an offer to sell any securities is made hereby. The forward-looking statements in this release are subject to unknown risks and uncertainties and do not constitute guarantees of future performance. Actual results, performance or achievements of the company may differ materially from results, performance or achievements of the company expressed or implied by forward-looking statements.

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