WARSAW, Poland and SAN DIEGO, February 16, 2011 -- Aviva plc (LSE:AV.), the second-largest life and health insurance provider with more that 20 million customers in 10 European countries, has chosen the Teradata (NYSE:TDC) Active Enterprise Data Warehouse Platform and Teradata professional consulting services. The data warehouse will be the enterprise foundation for Aviva’s European marketing and sales initiatives, providing robust, timely customer targeting, segmentation and management reports in order to better grow their business.

"Using Teradata enterprise technology as the foundation, we are building a stronger, smarter, more agile enterprise," said Piotr Kucharski, chief information officer at Aviva Poland. "Based on our experience with Teradata, we believe that their technology and professional consulting service can help Aviva to deliver fast, concrete results that support our business objectives and ultimately profitability."

As Aviva’s business grew across Europe, its supporting technology infrastructure also grew. With deployments in multiple countries, by multiple vendors, the infrastructure became fragmented; and business and financial data was stored in disparate silos. The result was incomplete and stale information.

"Integration of data in the central Pan-European Platform will give Aviva much greater visibility into detailed customer behavior and interaction across the entire business," said Hermann Wimmer, president of the Europe, Middle East and Africa region for Teradata Corporation. "In addition, it will enable Aviva to optimize revenue, profitability and the customer service experience."

Access to timely, usable intelligence to effectively manage the business is especially important, because Aviva customers are served through a diverse set of distribution channels, including banks, brokers, agents, direct sales force, telephone and the internet. The enterprise data warehouse from Teradata will enable Aviva to provide timely and complete business intelligence to thousands of business users across its European business. The intelligence will offer Aviva new insights in how they can meet different customer preferences and respond to market developments.

About Aviva Europe

Aviva operates in 12 countries across Europe and it is the second-largest insurer in the region, providing life, general and health insurance products to more than 20 million customers through a diverse set of distribution channels. Their ability to effectively operate across distribution channels differentiates their customer service from competitors.

Aviva is Poland’s second-largest pension fund provider, with more than £12 billion in assets representing a 24 percent market share. Aviva also has a substantial life insurance business as it launched operations in Poland in 1992 (as Commercial Union) and was a pioneer of modern life insurance in the country. Aviva Investors Poland is the country’s second-largest mutual fund provider with more than £2.2 billion in assets under management. Aviva also offers general insurance products for individuals and companies. Aviva Poland has 3.5 million customers and employs about 1,500 people in Poland, plus a 3,000-strong direct sales force with a network of offices across the country. In addition, Aviva has joint-venture bank insurance partnership with Bank Zachodni WBK (BZ WBK) and co-operates with other banks.

About Teradata

Teradata Corporation (NYSE: TDC) is the world’s largest company solely focused on raising intelligence and achieving enterprise agility through its database software, enterprise data warehousing, data warehouse appliances, consulting, and enterprise analytics. Visit Teradata on the web at www.teradata.com.

Teradata is a trademark or registered trademark of Teradata Corporation in the United States and other countries.