MAYNARD, MA, June 23, 2004--Veridiem(R), a leader in marketing effectiveness software, announced today Veridiem(R) 2, a new marketing optimization software platform built on the latest open-standards and Java2 Enterprise Edition technologies. Designed for increased functionality and user reach, Veridiem 2 integrates and aligns marketing data from internal and external data sources to drive marketing analytics and effectiveness applications, which help marketers consistently plan, track, and reallocate marketing investments across the enterprise on a real-time basis.

"We've listened to our customers and built Veridiem 2 on the same open and enterprise standards as those applications used by leading marketing organizations worldwide," said Ken Nicolson, president and CEO of Veridiem. "Moreover, Veridiem 2 is not only IT-compliant and easy to integrate - it successfully leverages advanced analytic technologies that establish causal links between marketing activities and the results marketers are trying to drive." Nicolson noted that Veridiem 2 is unique in the marketing software industry, "as it is the only enterprise software that allows marketers to quickly quantify the effectiveness of marketing investments, improve the quality of those investments, and accelerate decisions that contribute to the bottom line. This is a powerhouse platform for marketing ROI that delivers answers to marketing investment questions in minutes rather than weeks."

Veridiem 2 - New Technologies that Drive Marketing Performance Management

Veridiem 2 meets the needs of a wide range of business users within marketing organizations -- from data modelers and analysts to brand managers and CMOs. A class of Marketing Resource Management software, Veridiem 2 supports multi-vendor environments and large, complex data warehouses while delivering capabilities for sophisticated data analytics, guided analyses, and executive-level dashboards.

Comprised of a data integration layer -- the Veridiem Dynamic Marketing Intelligence Repository -- and a powerful Analytics Engine, the platform continually unifies disparate marketing data such as sales figures, marketing expenses, and primary research to support Veridiem 2's suite of marketing performance management applications. Veridiem 2's Analytics Engine is completely open and uniquely imports a broad range of analytic models, built by internal marketing research departments or third-party vendors, to support performance analysis and simulation.

A single platform from which marketing intelligence can easily be shared throughout the organization, Veridiem 2 features:

-- new and standard user interface that extends accessibility and use enterprise-wide

-- common data infrastructure to address multiple analytical problems

-- advanced algorithms for accelerated analytic modeling and decision making

-- database compatibility with DB2, Oracle, and SQL Server

-- multi-language support for global deployment

-- secure, profile-driven Web-based navigation for large user populations

-- easy-to-execute Guided Analyses, based on existing analysis and simulations, for executive summaries, briefing books, and annotations

Marketing Decision Support and Performance Management Applications

Veridiem 2's modular design supports a suite of marketing optimization modules that can be used as stand-alone or integrated into a comprehensive marketing performance management solution. The modules are designed to promote financial accountability, enable continuous marketing investment improvement, and generate higher return on marketing.

-- Veridiem Marketing Planner(TM) provides an interactive method for building and maintaining marketing budget plans and monitoring the execution against these plans. Enabling an enterprise-wide plan of record, the Veridiem Marketing Planner leverages insights directly into the budgeting process.

-- Veridiem Performance Analyzer(TM) delivers insights on marketing investment performance, enabling marketers to take action that improves program and portfolio ROI. The Veridiem Performance Monitor provides dashboards and detailed drill downs so you can quickly identify risks and opportunities and understand their causal drivers.

-- Veridiem Marketing Simulator(TM) enables marketers to test multiple scenarios through rapid and powerful what-if analyses. Using insights derived from Veridiem Performance Monitor, the Veridiem Marketing Simulator empowers marketers to test multiple marketing plan scenarios to identify optimal investment allocations - on-the-fly, and test the impact of marketplace assumptions relating to price, competitive activity or other external factors, on business results.

System Implementation and Availability

Defined by an open architecture and application flexibility, Veridiem 2 runs on popular operating systems including Windows NT 2000/XP Server, Solaris, HP_UX, IBM/AIX, and Linux. On the client side, Veridiem 2 requires a Windows Browser 5.5 or higher with Internet Explorer 5.5 or higher and supports Microsoft Office. Open to widely used databases such as DB2, Microsoft SQL Server, and Oracle 8i/91, Veridiem 2 supports JBOSS, BEA Web Logic, Websphere, and Oracle 9iAS/10g.

Veridiem 2, delivered with the Dynamic Marketing Intelligence Platform, Analytics Engine and the suite of marketing performance management modules, is available directly from Veridiem Inc.

About Veridiem Inc.

Veridiem, a leading provider of marketing effectiveness software, enables Global 1000 companies to increase revenues and brand equity by optimizing their return on marketing investments. The Company's flagship software Veridiem 2 empowers marketers for the first time to link sales results to the marketing investments that drove them, quickly identify what's working, what's not, and what will work better. Veridiem 2 transforms marketing information into intelligence so marketers can continuously measure the contribution of their investments, drive better business decisions, and achieve a higher return on marketing. Veridiem customers are leaders in automotive and consumer package goods industries. Founded in 1998, Veridiem is located outside of Boston, MA at One Clock Tower Place, Maynard, MA 01754. Tel: 978.823.7100; Fax: 978.823.7101; Email: info@veridiem.com. URL: www.veridiem.com.

Veridiem is a registered trademark and Veridiem Marketing Planner, Veridiem Performance Analyzer, and Veridiem Marketing Simulator are trademarks of Veridiem Inc. All other product and company names mentioned are the property of their respective owners.

Jacquelyn Thrasivoulos
Veridiem Public Relations
508.881.3109; 978.823.7125
jthrasivoulos@veridiem.com