SANTA BARBARA, Calif., Dec. 22, 2011 /PRNewswire/ -- Today, FindTheBest announces its partnership with GoodGuide, a site dedicated to helping consumers make purchase decisions that reflect their preferences and personal values.

In announcing their partnership, FindTheBest has built GoodGuide two custom comparisons, including: Companies and Brands. These comparisons, custom-tailored for GoodGuide, allow users to find and compare both companies and larger brands based on the filters that are important to them, and compare their options in a simple, side-by-side comparison chart. Both comparisons allow GoodGuide users to find, narrow and compare companies and brands based on name, product categories, overall scientific rating, environment rating, society rating and more. In this way, consumers can quickly learn which businesses and brands have the highest ratings based on indicators important to them.

"It's staggering how deeply FindTheBest has thought about how users discover and interact with product information on the Web. Their platform has extracted significant new value from our data," said George Consagra, GoodGuide CEO.

GoodGuide is one of a growing number of sites FindTheBest is partnering with, as the data-driven comparison engine grows from creating comparisons on its own site to expanding its platform to external sites.

Danny Seigle, Product Manager at FindTheBest, said he's especially excited about this partnership because of the similarities in goals between the two companies. "FindTheBest's goal is to provide the most transparent and accurate information out there, free of any hidden marketing schemes, so that consumers can make the best purchase decisions based on what's important to them. GoodGuide shares similar goals in hoping to 'transform the marketplace' by providing better information than what's currently out there and by helping consumers make decisions that are in line with their values."

ABOUT FindTheBest

FindTheBest is an unbiased, data-driven comparison engine. We organize and present data in a consumer-friendly format so that you can make quick and informed decisions based on what's important to you.

ABOUT GoodGuide

GoodGuide provides authoritative information about the health, environment and social performances of products and companies; its mission is to help consumers make purchase decisions that reflect their preferences and values.

SOURCE FindTheBest