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SAP named a leader in "big data" predictive analytics solutions by independent research firm

WALLDORF, Germany, Jan. 7, 2013 /PRNewswire/ -- SAP AG (NYSE: SAP) today announced that it has been ranked by Forrester Research Inc. as a leader in its report, "The Forrester Wave™: Big Data Predictive Analytics Solutions, Q1 2013." In the evaluation, SAP was named a leader for its strong architecture and strategy, and cited as differentiating itself from competitors by putting its SAP HANA® platform at the center of its offering.

"In less than two years, SAP has been able to establish itself as a market leader in the 'big data' predictive analytics space thanks to the real-time insight capabilities of the SAP HANA platform and its expanding ecosystem," said Steve Lucas , executive vice president and general manager, Database & Technology, SAP. "SAP is committed to helping our customers innovate through the use of new applications that are intuitive, easy to implement and built on our real-time SAP HANA platform."

Forrester evaluated the strengths and weaknesses of 10 companies against 51 criteria reflecting the requirements of vendors of "big data" predictive analytics solutions. Among other factors, these criteria included current offering, strategy and market presence. According to Forrester, vendors in the leader category offer a rich set of algorithms to analyze data, architectures that can handle "big data" and tools for data analysts that span the full predictive analytics lifecycle.

According to the report, "SAP also differentiates by putting its SAP HANA in-memory platform at the center of its offering, including an in-database predictive analytics library (PAL), and… a modeling tool."[1]

SAP HANA, the game-changing in-memory platform from SAP, helps organizations unlock the business value of "big data" by enabling them to access and deliver information from 10,000 up to 100,000 times faster than before. With these real-time insights, they can act quickly as new business scenarios unfold. For additional information on the business value of speed, including customer use cases, click here. For more on SAP HANA, click here.

[1] Forrester Research Inc., "The Forrester Wave™: Big Data Predictive Analytics Solutions, Q1 2013," Jan. 3, 2013

SOURCE SAP AG

PR Newswire (http://s.tt/1y3si)



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