Westport, CT, May 7, 2013 –Four forces are changing how, when, and where companies of all sizes and types do business – Cloud, Mobility, Social/Collaborative IT, and business data Analytics. These forces enable change, and require change, by driving an accelerating shift in core business models and in IT purchasing and management practices.

These changes come about because the forces behind them enable the erasure and redrawing, and sometimes the elimination, of organizational, technological, cultural and other traditional business boundaries. What emerges is a series of loosely-coupled, Cloud-plus-on-premises business and IT situations that require new types and approaches to software development and delivery that enable cost-effective and unpredictable integration along with business functionality and security.

In fact, the emergence of this Boundary-free Enterprise™ is reshaping what it takes to be a successful ISV. Not only are today’s enterprise buyers and users looking for new kinds of solutions that often make innovative use of Cloud, Mobility, Social/Collaborative IT, and Analytics, but the pace of disruptive change demands that ISVs rethink and refine many aspects of their own core businesses.

The broad and deep market impact of these shifts, and what ISVs need to do about them, is at the core of the opening featured presentation by Saugatuck Technology founder and CEO Bill McNee of this week’s All About the Cloud conference (entitled “Winning in a Boundary-Free World: The Changing Shape of Todays Cloud ISV”). Produced by the Software & Information Industry Association (SIIA), the conference will be held May 8-9, 2013 at the Palace Hotel in San Francisco, CA. Mr. McNee will also participate in the closing Day 2 panel entitled “Analysts Roundup - Your Opportunities Ahead,” which also includes Jeff Kaplan of THINKstrategies, Maribel Lopez of Lopez Research, and Phil Wainewright of Procullux Ventures, and moderated by Michael Riegel of IBM.

“Saugatuck is again delighted to participate in the software industry’s most comprehensive and valuable provider-focused Cloud conference,” stated McNee. “We are also pleased to again be joining forces with the software division of the SIIA as an ongoing Research / Industry Partner, in support of its mission of helping member companies brainstorm, collaborate, and discuss the industry's latest and most pressing challenges.”

For more information on the conference, please visit http://www.siia.net/aatc/2013/.

About Saugatuck Technology

Saugatuck Technology, Inc. provides subscription research and management consulting services focused on the key market trends and disruptive technologies driving change in enterprise IT, including Cloud Business Solutions and Infrastructure, Social Computing, Mobility and Advanced Analytics, key contributors to the emerging Boundary-free Enterprise™. Founded in 1999, Saugatuck is headquartered in Westport, CT, with offices in Falmouth, MA, Santa Clara, CA and in Wiesbaden, Germany. For more information, please visit www.saugatucktechnology.com or call +1.203.454.3900.