SAN JUAN CAPISTRANO, Calif., Jan. 4, 2005 -- Industry pundits predict that 2005 will be the year for radio frequency identification (RFID) technology to move beyond pilots to broad-scale deployment in retail supply chain, pharmaceutical/healthcare, contactless payment, government ID as well as other markets. Thousands of attendees are expected to gather at RFID World 2005, March 2-3, 2005, at the Gaylord Texan Resort in Dallas, Texas to hear insights on this trend from the industry's leading experts.

The RFID World 2005 (www.rfid-world.com/rfid05) conference program covers the broadest range of RFID technologies and markets, and is designed to provide companies with practical, in-depth strategies for deploying RFID and EPC solutions. Attendees will also be able to visit with more than 100 exhibitors, while learning more about the technology and lessons learned through case studies in eight breakout tracks and more than 30 educational sessions. Tracks include:

-- EPC & Supply Chain Optimization

-- RFID Infrastructure & Networking

-- Beyond Tracking: Advanced RFID Functionality

-- Data Collection, Integration & Decision Making

-- Active RFID: Infrastructure & Services

-- Results from Case Studies & Pilot Programs

-- Contactless Payment & Consumer Applications

-- RFID in China & Asia Pacific.

RFID World 2005 speakers include experts at the forefront of the RFID industry from companies including Texas Instruments, EPCglobal Inc(TM), FedEx Corporate Services, International Paper, Sun Microsystems, Zebra Technologies, Power Paper and more. The show will also provide attendees with networking opportunities, and demonstrations of the latest technology innovations during dedicated exhibit hours.

On March 1, 2005, four concurrent pre-conference events will precede RFID World 2005:

-- RFID Implementation Boot Camp: For business managers and IT executives who want to learn the fundamentals of implementing an RFID pilot program in-house.

-- EPC Middleware Workshop: For systems integrators and EPC project managers looking for an in-depth view of the software/middleware components of an EPC system, including data collection, aggregation and integration.

-- Application Development Workshop: For software programmers, IT executives, and independent software vendors who need insight into RFID application development, deployment, and management.

-- Investment Opportunities in RFID: For investors and investment professionals looking to connect with the next generation of RFID thought leaders, product developers and start-up companies.

"RFID World 2005 is the largest event in the U.S. focused on RFID solutions and offers information on the widest range of RFID technologies, including active and passive RFID, EPC, software, infrastructure and services," said Timothy Downs, president of Shorecliff Communications. "This event provides enterprise decision makers the leading resources for getting their RFID pilots off the ground, or for moving toward wider scale implementation of the technology."

For more information about RFID World and to register, call 1-800-608-9641 or visit http://www.rfid-world.com/rfid05/.

About Shorecliff Communications

Shorecliff Communications is a leading producer of high-quality content rich events worldwide in technology industries including broadband, wireless infrastructure, telecommunications and radio frequency identification (RFID). For more information, visit the company's Web site at www.scievents.com.

Shorecliff Communications
Timothy Downs, 949-443-3735, ext. 209
t.downs@scievents.com
or
Bridgeman Communications
Christine Needles, 617-742-7270
christine@bridgeman.com