AWE and Digi-Capital Partner to drive AR and VR Industry analytics and accelerate market growth

XR Industry Giants Join Forces to Expand Key Intelligence to AR and VR Conferences and Community; Tim Merel to Deliver State-of-the-Union Keynote at AWE EU 2018

SAN FRANCISCO, Sept. 10, 2018 /PRNewswire/ -- AWE (Augmented World Expo), the world's #1 XR (AR/VR/MR) event series, today announced its official partnership with augmented and virtual reality analytics firm Digi-Capital, the leading global adviser and provider of XR industry intelligence. The partnership will provide AWE attendees access to select Digi-Capital analytics and reports to drive XR innovation initiatives, spur corporate and VC investment, and to help new startups go to market.

As part of the partnership Digi-Capital founder and managing director, Tim Merel, will headline AWE events, providing the State of the Union keynotes and sharing live, global and regional XR analytics. He will first present at the AWE EU 2018 conference and expo taking place 18-19 October 2018 at the MOC Exhibition Center in Munich, Germany. In its third year, AWE EU 2018 brings together more than 2,000 XR professionals to learn why every organization, startup, and investor must embrace XR or be left behind. Following AWE EU 2018, Merel will speak at the inaugural AWE Tel Aviv on November 5, 2018.

In addition, Digi-Capital and AWE have joined forces on a global bi-annual XR industry survey program which will culminate in four regional reports: USA, Europe, China and Israel each to be presented at AWE annual events in these regions. Composed with data collected from AWE's extensive community of XR influencers, innovators and leaders, the surveys will augment Digi-Capital's already rich dataset to generate an unparalleled resource for XR industry insights and information.

Launching today, the Digi-Capital and AWE joint survey program will offer respondents worldwide a detailed report from the most comprehensive global XR survey ever conducted. U.S. and Canada resident respondents (only) will have the opportunity to win one of two prizes: a round-the-world set of four AWE VIP event tickets (Silicon Valley, Europe, Asia and Tel Aviv); or a one-year license to Digi-Capital's Analytics Platform, the industry's leading XR dashboard with 500,000+ data points spanning: hardware and software sales, installed bases, historic and forecast revenues, platforms, business models, categories, countries and regions, companies, deals, valuations, VC and corporate investors.

To participate in the survey, visit: Survey participation deadline is September 28, 2018.

"Companies of every size and shape are seeking advantageous knowledge about how their hardware, software or experience innovation fits within the XR marketplace," said Ori Inbar, founder and executive producer of AWE. "While we know the XR space to be growing by leaps and bounds, we also know that granular, focused and actionable data is the cornerstone of any evolving market. From evaluating new technologies, scoping out the competitive landscape to understanding where the deals are happening, Digi-Capital now provides AWE's community precision data and analytics to guide new business models, determine go-to-market strategies, benchmark product-market fit and target innovation."

"Experience and gut feel will only get you so far in XR," said Tim Merel, founder and managing director of Digi-Capital. "When you reach the data and analytics stage, our Analytics Platform is the industry standard. As the reference point for the industry, we wanted to help the AWE community with the market's most comprehensive and granular hard data and analytics to answer their questions.

"At AWE Europe, we will highlight our XR market forecast that Europe could pass North America this year to hit 52% of Western XR revenue, growing to 57% by 2022 (even though the US remains the second largest global market, after China)," added Merel.

A .gif showing how European and North American splits of Western XR market revenue could change over the next five years is available at

About Digi-Capital

Digi-Capital is the leading Silicon Valley based XR adviser, providing reports, analytics platform, strategy consulting and investment banking to corporates, startups and VCs worldwide. Digi-Capital's reports and Analytics Platform are the reference source for the industry globally. For more information about Digi-Capital, visit:

More about AWE

AWE (Augmented World Expo) is the world's #1 XR conference and expo showcasing technologies augmenting our human capabilities, turning ordinary experiences into the extraordinary, and empowering people to live and work better. Spanning more than 3,000 net sq. ft. of exhibit space, AWE EU 2018 will feature more than 100 speakers, 100 exhibitors and 2,000 attendees who are leading the charge in XR proving why it's time for every organization, startup and investor to "Go XR or Go Home."

AWE Media Resources

Photos and news from all AWE events can be viewed on the AWE Facebook page.

All sessions from AWE EU 2017 can be found on the AWE YouTube page.

Visit the AWE Blog:

More about

AWE is produced by, a 501 (c) (6) non-profit organization. All profits are reinvested in's services. Its mission is to advance XR to advance humanity. Its goal: one billion active users of XR by 2020. facilitates and catalyzes the global and regional transformation of the XR industry by educating and boosting awareness about the real power of XR. Connecting the best talent around the world with the best in XR; and Hatching XR initiatives and helping bring them to market.

SOURCE AWE (Augmented World Expo)

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