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According to a Gartner Report, data and analytics programs will become mission-critical for all businesses

Report Published: 20 June 2017 ID: G00332376

NEW YORK, Oct. 31, 2018 /PRNewswire/ -- According to the Gartner report 100 Data and Analytics Predictions Through 2021, data and analytics programs will become even more mission-critical throughout businesses and across most industries in the coming years. The report maintains that data and analytics will guide every business interaction, inform every decision, and drive every business process to ensure optimal outcomes. As CMOs audit their marketing initiatives for 2018 to gain clarity into their best strategies, one thing is clear - leaders must embrace and invest in data analytics solutions.

Research numbers reveal some massive changes that analytics and business intelligence will undergo in the coming few years, such as omnipresent data, data that is not siloed, real possibilities of big data, advent of machine learning along with blockchain as well as artificial intelligence (AI), and morphing of information into a corporate asset.1 One thing is clear though, Gartner continues its assertion that the digital era calls for analytics to be infused in every role, business process, decision, and action. As mentioned in the Gartner report, "…data and analytics need to be thought of as an enterprise layer of the digital business fabric, taking on a more active and dynamic role in powering the activities of the entire organization, not just reflecting where it's been."

With the marketing analytics market growing at a CAGR of 12.46% to reach 2.41 billion by 2020, businesses are becoming increasingly reliant on analytics data from companies like SaaS web analytics leaders HubSpot and Fastbase, Inc. to drive efficient marketing campaigns and to augment sales performance.2 Fastbase, in particular, has been on the forefront of developing software used to collect, analyse, and publish big data in a useful and understandable format. When it comes to web analytics, sales, marketing, and lead generation, Fastbase is perhaps one of the biggest players to watch in terms of predicting the future to grow companies and support innovation.

Alongside the growth of marketing analytics, we expect big advancements in the tools that will become available in the website analytics market to help marketers find continued success in an ever-evolving marketplace.

Gartner Inc. http://www.gartner.com

Fastbase Inc. http://www.fastbase.com

1 https://www.readitquik.com/white-paper/data/100-data-and-analytics-predictions-through-2021/

2 https://www.owler.com/reports/oracle/press-release--marketing-analytics-market-to-reach/1481527320276

SOURCE Fastbase, Inc.

Related Links http://www.fastbase.com

100 Data and Analytics Predictions Through 2021

Published: 20 June 2017 ID: G00332376

Analyst(s): Douglas Laney, Ankush Jain

Over the next few years, data and analytics programs will become even more mission-critical throughout the business and across industries. This research rounds up Gartner's top 100 predictions that are relevant to CIOs, CDOs, and data and analytics leaders to enhance their strategic plans. Analysis The digital business future confronts you with almost unlimited possibilities to create business value through data and analytics. This transition to digital business requires CIOs, chief data officers (CDOs) and data and analytics leaders to make a leap toward a new view of data and analytics. They need to move past the old mindset of keeping siloed data, business applications and analytics applications grounded in data warehousing and business intelligence (BI) systems, primarily for enterprise reporting and basic analytical purposes. Instead, they need to look at data as the raw material for any decision, and consider that data comes from both within and outside the enterprise. It exists everywhere: at rest, in motion, on-premises and in the cloud. Big data (high-volume, - variety and -velocity information) continues to increase rapidly in all three dimensions. To capitalize on opportunities that can be identified, data and analytics need to be thought of as an enterprise layer of the digital business fabric, taking on a more active and dynamic role in powering the activities of the entire organization, not just reflecting where it's been.

https://www.gartner.com/ngw/globalassets/en/information-technology/documents/insights/100-data-and-analytics-predictions.pdf



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