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SevenTwenty Strategies launches AI-powered media campaign tool

The artificial intelligence in Calibrate720 helps advocacy pros make data-driven decisions

WASHINGTON, Feb. 6, 2019 /PRNewswire/ -- SevenTwenty Strategies is proud to unveil Calibrate720, a first-of-its-kind media analysis tool powered by one of the world's most powerful AI and neural networks.

Calibrate720 ethically tracks hundreds of thousands of media sources, providing advocacy professionals with real-time analysis to optimize campaigns. Based on software developed for military applications, Calibrate720 helps organizations anticipate and react, and then measure the impact of their communication.

The result is messaging that resonates—and extreme ROI.

"This is the future of digital advocacy," said Pam Fielding, Founder and CEO of SevenTwenty Strategies. "Calibrate720 gives advocacy professionals a tool that provides real insight—the type of insight that helps make critical decisions and moves the needle on your issue."

While other technologies that offer media monitoring and social listening look to past actions, relying on keywords, shares and search strings to analyze public sentiment, Calibrate looks forward. It analyzes vast quantities of digital public data, ascertains the meaning of recent media coverage, and sorts data based on specific communications objectives. With Calibrate, you can see what resonates with your audience, now and in the future.

"Most advocacy professionals have not seen anything like this," Fielding said. "It has futuristic capabilities, but it is available today."

About SevenTwenty Strategies: SevenTwenty Strategies is an integrated public relations and public affairs agency that specializes in helping America's top brands listen to, engage and interact with their most important stakeholders—online and off. For almost 20 years, SevenTwenty has remained at the forefront of the advocacy arena, constantly evolving our suite of advocacy tools and strategies to meet client needs. Partner with the firm that has an unwavering commitment to your success.

SOURCE SevenTwenty Strategies

Related Link https://720strategies.com



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