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Worldwide handheld market experiences third straight year of decline, according to IDC

FRAMINGHAM, Mass., Feb. 2, 2005 -- The worldwide market for handheld devices experienced its fourth successive quarter of year-over-year decline in the fourth quarter of 2004. According to IDC's Worldwide Handheld QView, device shipments increased 37.4% sequentially but fell 18.7% year-over-year in 4Q04 to 2.8 million units. For the full year 2004, worldwide handheld device shipments reached 9.2 million units, a decrease of 13% over 2003's shipments of 10.6 million units.

2004 marks the first time since 1999 that worldwide handheld device shipments have slipped to under 10 million units and the third straight year of decline since the market's peak in 2001. This distinction, underscored by the departures during the year of top vendors Sony and Toshiba, further emphasizes the increasing competition and search for relevance that handheld device vendors are facing in today's marketplace. While vendors have seen recent successes with bundled and integrated GPS receivers, the lack of other compelling solutions beyond PIM and GPS continues to limit the vendors' ability to expand into new market segments.

"Despite a rise in quarterly shipments due to holiday seasonality and consumer uptake of bundled and integrated GPS receivers, increasingly saturated markets and stiff competition from converged mobile devices drove the handheld device market to its third straight year of decline," said David Linsalata, analyst in IDC's Mobile Devices program. "This drop stresses the urgent need for vendors to evolve their devices beyond personal information management in order to return the market to a growth path."

Vendor Highlights

-- palmOne - palmOne continued to lead the handheld device market, posting an impressive 59.5% sequential gain in shipments. However, even the market leader continued to feel pressure from the slumping market, seen in the company's 11.1% year-over-year decrease in shipments.

-- Hewlett-Packard - Despite a quarterly shipment gain of 25%, Hewlett-Packard lost 2.7% market share as a result of palmOne's strong shipment increase. The company also suffered the effects of the shrinking market, reflected in a 10.7% year-over-year drop in shipments.

-- Dell - Dell, less affected by seasonality due to its direct sales model and enterprise focus, still experienced a loss of 2.2% market share during the fourth quarter. However, the company exhibited a steady 4.4% sequential growth and a strong 22% year-over-year increase thanks to strong shipments from its x30 and new x50 models.

-- Medion - Continuing the company's past trend of strong shipments every other quarter, Medion regained its place in the Top 5 with a sequential rise in shipments of 666.7%. Shipment growth came mainly from a major GPS navigation bundle push in Europe.

-- Mio - Mio, MiTAC's branded handheld device line, continued to see strong uptake of its GPS devices during the past quarter, giving the company a 61.4% sequential increase and a 444.3% year-over-year jump, and ensuring a second consecutive quarter in the top 5 vendors.

Top 5 Vendors, Worldwide Handheld Device Shipments and Market Share, 4Q 2004 (Preliminary)


  Rank         Vendor         3Q 2004        4Q 2004    4Q 2004 Market
                              Shipments      Shipments       Share
----------------------------------------------------------------------
   1       palmOne             736,481       1,174,371        42.0%
----------------------------------------------------------------------
   2       Hewlett-Packard     615,515         769,170        27.5%
----------------------------------------------------------------------
   3       Dell                188,200         196,572         7.0%
----------------------------------------------------------------------
   4       Medion               15,000         115,000         4.1%
----------------------------------------------------------------------
   5       Mio                  54,172          87,407         3.1%
----------------------------------------------------------------------
           Other               426,425         454,347        16.2%
----------------------------------------------------------------------
           Total             2,035,793       2,796,867       100.0%
----------------------------------------------------------------------
Source: IDC, February 2, 2005


Top 5 Vendors, Worldwide Handheld Device Shipments and Market Share,
2004 (Preliminary)

 Rank         Vendor      2003 Shipments  2004 Shipments  2004 Market
                                                              Share
----------------------------------------------------------------------
  1        palmOne           4,035,125       3,645,399        39.6%
----------------------------------------------------------------------
  2        Hewlett-Packard   2,286,052       2,492,539        27.1%
----------------------------------------------------------------------
  3        Dell                584,511        695,171          7.6%
----------------------------------------------------------------------
  4        Sony              1,402,044        418,832          4.6%
----------------------------------------------------------------------
  5        Medion              198,505        234,325          2.5%
----------------------------------------------------------------------
           Other             2,069,613       1,716,895        18.7%
----------------------------------------------------------------------
           Total            10,575,850       9,203,161       100.0%
----------------------------------------------------------------------
Source: IDC, February 2, 2005

Notes:

-- Vendor shipments are branded shipments and exclude OEM sales for all vendors.

-- Handheld devices are pocket-sized, either pen or keypad-centric, and are capable of synchronizing with desktop or laptop computers. Handheld devices are designed to access and manage data including office documents, multimedia, and games.

-- Handheld devices do not include telephony but may include wireless capabilities that enable Internet access and text communication. These devices feature evolved operating systems or applications environments such as the Palm OS, Windows Mobile Pocket PC, Linux, or other proprietary platforms with the ability to download, run applications, and store user data beyond their required PIM capabilities.

IDC's Worldwide Handheld QView provides device vendors, software developers, service providers, and component suppliers with timely and accurate information on the worldwide handheld market. The program provides quarterly measurements of worldwide unit shipments and vendor market shares.

For more information about IDC's Worldwide Handheld QView program, please contact Jonathan Guloyan at 508-935-4296 or jguloyan@idc.com.

About IDC

IDC is the premier global market intelligence and advisory firm in the information technology and telecommunications industries. We analyze and predict technology trends so that our clients can make strategic, fact-based decisions on IT purchases and business strategy. Over 700 IDC analysts in 50 countries provide local expertise and insights on technology markets. Business executives and IT managers have relied for 40 years on our advice to make decisions that contribute to the success of their organizations.

IDC is a subsidiary of IDG, the world's leading technology media, research, and events company. Additional information can be found at www.idc.com

All product and company names may be trademarks or registered trademarks of their respective holders.



IDC
David Linsalata, 508-988-6772
dlinsalata@idc.com

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