FRAMINGHAM, Mass., March 9, 2005 -- IDC studies have shown that analytics projects that address operational decisions have demonstrated higher return on investment (ROI) than those projects that only address the delivery of information. Attendees at the IDC Business Intelligence and Business Process Forum East, "Impacting Business Performance by Applying BI to Repeatable, Operational Decisions," will hear first-hand how companies are delivering increased revenue, cost savings, and greater efficiency by raising the effectiveness of repeatable, operational decisions.

This one-day interactive forum, to be held June 7, 2005, at The Charles Hotel in Cambridge, Mass., is focused on linking business intelligence and operational processes to identify levers that drive business and deliver strategic value. The forum is designed to provide insight into how IT and business professionals have collaborated to deliver BI solutions by supporting business processes within or across functional areas.

Forum attendees will gain insight from a number of subject matter experts and peers at organizations such as APEX Management Group, Avid Technology, Business Objects, City of Norfolk Virginia, Cox Communications, Fair Isaac, Infinity Pharmaceuticals, SAP, and TCI.

Sponsors of the IDC Business Intelligence and Business Process Forum East include Fair Isaac Corporation, SAP, Business Objects, Spotfire, and MapInfo.

Association and media partners of this forum include INFORMS, Directions Magazine, DM Review, InfoWorld, KMWorld, SIM Boston, Software Magazine, and The Wall Street Journal.

Additional information, including agenda and registration details, for the IDC Business Intelligence and Business Process Forum East can be found at www.idc.com/BIeast05.

To learn about IDC event sponsorship opportunities, please contact Mary Connell at 508-935-4587 or mconnell@idc.com.

About IDC

IDC is the premier global market intelligence and advisory firm in the information technology and telecommunications industries. We analyze and predict technology trends so that our clients can make strategic, fact-based decisions on IT purchases and business strategy. Over 700 IDC analysts in 50 countries provide local expertise and insights on technology markets. Business executives and IT managers have relied for 40 years on our advice to make decisions that contribute to the success of their organizations.

IDC is a division of IDG, the world's leading technology media, research, and events company. Additional information can be found at www.idc.com

All product and company names may be trademarks or registered trademarks of their respective holders.

Reagen Brown, 508-988-7557
rbrown@idc.com