ProClarity teams with Microsoft to extend comprehensive scorecard application

-- Company Augments New "Maestro" Business Performance Management Application with Addition of Award-Winning Analytic Capabilities --

BOISE, Idaho, June 13, 2005 -- ProClarity Corporation, a leading innovator of business intelligence (BI) technology for the enterprise, today announced support for Microsoft's new business performance management scorecard application, code named "Maestro." ProClarity will augment the Microsoft platform by adding powerful analytic functionality to Microsoft scorecard applications which will allow organizations to thoroughly evaluate the performance of key business metrics and better understand business performance.

ProClarity is working with Microsoft and key customers to extend the Maestro platform in ways that facilitate understanding and add value to an organization's overall performance management or scorecarding strategy. ProClarity will enhance the Maestro platform to improve the user's ability to analyze the performance of key metrics, and thus make more informed business decisions.

"We are pleased to see Microsoft continue to broaden its BI capabilities with Maestro's extensive scorecarding capability," said Rex Parker, senior product manager at ProClarity. "ProClarity is poised to support this effort by adding robust analytic functionality that will allow users to better understand why metrics are performing the way that they are, setting the foundation for smarter decision making."

ProClarity will augment Microsoft's scorecard applications by integrating key components of the ProClarity(R) Analytics Platform with Maestro. The addition of ProClarity's thin-client analytics will allow users to investigate the "why" behind key performance indicators (KPIs) through the use of patented and patent-pending visualizations such as the Decomposition Tree, Performance Map and Perspective View, which will enable them to perform root-cause analysis on a metric or KPI faster and more intuitively than with standard business charts and tables.

"Maestro helps businesses turn information into action by surfacing key business metrics in the Office System," said Chris Caren, general manager of the Office Business Applications group at Microsoft. "The ProClarity platform extends this capability by adding robust analytic capabilities and advanced business performance analysis to Maestro."

More information regarding ProClarity integration with the Microsoft platform and Maestro can be found online at:

About ProClarity Corporation

ProClarity Corporation enables organizations to make faster, smarter business decisions by offering both out-of-the-box business intelligence solutions and an industry-leading analytic application platform that allows companies to build sophisticated, custom analytic applications. These solutions, based on business processes and decision-making workflows, dramatically speed the decision-making process by transforming information into individual understanding through the use of innovative real-time analytic technologies, patented visualizations, web-like navigation and powerful calculations. Headquartered in Boise, Idaho, ProClarity has regional sales and services offices throughout North America, Europe and Asia-Pacific. Founded in 1995, ProClarity supports more than 2,000 customers globally including Jack in the Box, AT&T, Ericsson, Hewlett-Packard, The Home Depot, Pennzoil QuakerState, Reckitt Benckiser, Roche, Siemens, USDA, Verizon, Wells Fargo and Barnes & Noble. To learn more, visit or call +1 208.344.1630.

ProClarity is a registered trademark, and the ProClarity logo is a trademark, of ProClarity Corporation. Other marks referenced herein are the service marks, trademarks, or registered trademarks of their respective manufacturers.

ProClarity Corporation
Jason Blumberg, 208-319-2269

DSS Home |  About Us |  Contact Us |  Site Index |  Subscribe | What's New
Please Tell 
Your Friends about DSSResources.COM Copyright © 1995-2015 by D. J. Power (see his home page). DSSResources.COMsm is maintained by Daniel J. Power. Please contact him at djpower1950 at with questions. See disclaimer and privacy statement.